In the case of vaccines, the fact that scientists and doctors are not producing a steady stream of new digital content about settled science has left a void for conspiracy theorists and fraudsters to fill ... Data voids may be relatively easy to diagnose, but they are very difficult to fix... cannot be achieved by removing problematic content... Without high-quality content to replace removed content, new malicious content can easily surface.
Pinterest has responded by building a “blacklist” of “polluted” search terms.... includes health misinformation images in its “hash bank”, preventing users from re-pinning anti-vaxx memes that have already been reported and taken down... banned all pins from certain websites.
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See also: Content Strategy , Social Media Strategy , Content Creation & Marketing , Communications Tactics , Social Web , Media , Science&Technology
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