Overview: Communications Tactics

On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better... first consider the goal of the campaign.... Determining performance on marketing-based goals can be a bit complicated to pin down... If site perusal is your goal, short video is best... Why produce a long video when you…

News... is a standardized nonfiction literary form and only one of the many kinds of a journalistic output.... if the context of what we called “news” for nearly two centuries has radically altered, is news still functioning as it should?... The invention of the electric telegraph in the 1830s allowed ... bursts of information in ... messages, wh…

The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand... seen at all levels of a company... if you already know the answer... tend to underestimate the difficulty of the question or the problem... become so immersed in t…

reddit community called Change My View ... a ready-made natural experiment ... feed it into programs ... to understand the back-and-forth between human beings ... discovered two things: what kind of arguments are most likely to change people’s minds, and what kinds of minds are most likely to be changed. https://www.reddit.com/r/changemyview/ : po…

Is it a bad thing that many websites are looking the same? Or are we seeing a maturing of our design patterns and improving of the user experience... Imagine ... you are perusing the fiction in your local bookstore. You pick up a novel only to discover ... the lines run across an entire double page spread. Confused you put the book down

What is data journalism? What is it for? What might it do? What opportunities and limitations does it present? Who and what is involved in making and making sense of it?

One of the most effective ways to change people’s minds is to put your argument into ... a story — but not just any story. The most persuasive narratives are those that transport us. Once departed from normal reality into the imagined world of a story, we become highly susceptible to belief and attitude change.... learn from psychologist Melanie C…

Every government has bureaucrats, who are by nature unelected. The EU, with about 33,000 civil servants, is dwarfed by the British ... 400,000. ... many senior ones are appointed rather than elected; yet this, too, is true of all governments.... the 28 commissioners ... are nominated by member countries and approved by the European Parliament, whi…

Latest on the K4P Medium Publication

A rallying cry creates the emotional shorthand that sticks in our heads and builds strong positive associations. Those are powerful elements that help a brand rise above competitors and help turn customers into advocates. Think about doing that for our organizations. That’s important work. Too important for a mere tagline. It’s time for a rallying…

We look back at our breathless optimism and turn to each other, slightly baffled: “is that it? THAT was the chatbot revolution we were promised?”... chatbots didn’t just take on one difficult problem and fail: they took on several and failed all of them... A great bot can be about as useful as an average app. When it comes to rich, sophisticated,…

the Knowledge Pyramid... DIKW pyramid, it features data as the basis and shows how information is built on it, then knowledge, and finally wisdom.... implies that the higher you go the better things get... What’s not to like? Well, just about everything.

we found that there were four ways the original disputed flags experience could be improved... Disputed flags buried critical information ... could sometimes backfire... Requiring two false ratings slowed down our ability to provide additional context and often meant that we weren’t able to do so at all.... We only applied Disputed flags to “fa…

uses the social network to promote her business... set up various safeguards to avoid becoming too emotionally invested ... a web browser plug-in ... replaces the social network’s endless stream ... with a single inspiring quote.... hired a social media manager ... because she could no longer stand the addictive feedback loop ... She had been a …

The work of researchers, designers, and artists ... includes apps, Chrome extensions, and desktop software... to give users some agency over their online lives.... understand the kind of information the platform may have on you... turn to Data Selfie... Matias’s posts include instructions on how to run your own Facebook audit... Chrome extensions …

Milner, Facebook’s UK policy director, asked if Cambridge Analytica had Facebook data, told MPs... it will not be Facebook user data. It may be data about people who are on Facebook that they have gathered themselves, but it is not data that we have provided...when you understand the difference between Facebook’s internal data and data collected o…

The endless search for rewards of the tribe, and the variability that often comes with it, are key components of ... Stack Overflow... over 5,000 questions are posted and answered daily... Many of these answers take hours to complete and require a high degree of technical expertise.... the site’s creators ... put usage limitations ... fear of crea…

the IFG publication charts ... are always topped by MINDSPACE – our guide to applying behavioural insights to policy... has attracted much overseas interest and has even inspired the establishment of a unit in the intellectual home of 'nudge' - the US... are people right to be concerned about the increasing interest of governments in applying beha…

the data crunching company’s approach represents a step change in how analytics can today be used as a tool to generate insights – and to exert influence... While it also used demographic segments to identify groups of voters... Cambridge Analytica also segmented using psychographics... demographics are informational. Psychographics are behaviour…

Wylie ... the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.... In 2014 Steve Bannon ... was Wylie’s boss. And Robert Mercer... Republican donor, was Cambridge Analytica’s investor... to bring big data and social media to an established military methodology – “information operations” – then t…

The record is incorruptible... this sort of recordkeeping is valuable for journalism: it allows us to maintain archives that can’t be censored or altered after the fact... an ad-free publishing economy on Civil’s Ethereum-based platform... Popula is accountable to its readers alone, and is impervious to the interests and agendas of advertisers or…

What if “persuadability” isn’t the right metric to look at? ... Information warfare expert Molly McKew, who specializes in U.S.–Russia relations... "There aren’t good tools to evaluate the impact of shadow campaigns... Information and psychological operations ... are not just about information, but about changing behavior... of more than 36,000 …

Which did the ad industry choose?... It tried to ignore technology and automation... when that didn’t work, it bought the machines.... It didn’t invest in research, development, innovation... develop new services, new ways, new formats, new ideas, whole new ways of helping institutions and people relate, connect, and bond... So the broken relatio…

aimed to find new ways to help verified facts reach the widest possible audience. The competition sought creative solutions that newsrooms can adopt to take fact-checking beyond long-form explanations and bullet points.... selected teams from Argentina, Italy, Georgia and Mexico as the winners. ·

in some cases Facebook itself is earning revenue from their false stories... The design of Instant Articles ... obscuring information about a news source that could be used to help evaluate the content... additional false stories are promoted to a reader once they load a single Instant Article from a fake news site... company also specifically fo…

it’s leaps-and-bounds more useful to prototype your UX with a user’s real content than it is to test with real ML models... By re-orienting the conventional AI paradigm from finding ways to make the machine smarter, to exploring ways to augment human capability, we can unlock far greater potential in machine learning... we have a tremendous opp…

time to deliberately focus on design for interconnectedness and relationships ... customer (user) centric design created a narrative of isolation: the customer is ... someone that is provided with a solution ... to get the job done... [but] research ... explained that customers (users) may often look to engage more deeply with products... relat…

I read much faster than people talk, so they’re not a good way for me to learn things... the actual goal... is to reify the importance and social status of the conference organizers and speakers... There seems to be a widespread mindset that all you really need to succeed is insight... what separates success from failure is a sufficiency of sage a…

discovering a filtering algorithm's existence in a curated feed influences user experience, but it remains unclear how users reason about the operation of these algorithms.... Interviews revealed 10 "folk theories' of automated curation... Users who were given a probe into the algorithm's operation via an interface ... visible hints disclosing asp…

How do we convert users playing the game into users who would complete the survey?... take our readers on a visual journey around the world so they could explore where a news story happened. As a payoff, for every correct answer, the user would collect a stamp in their virtual passport... opted to follow an interesting take on the minimal viable p…