This article is not a UX Research manual, it ... provides a general idea of how and when UX Research is conducted ... why designers should care about it...~ Understanding brings us closer to what we are already so familiar with. And that is the inception of UX Research... user research tackles the demographical data about a product’s existing and…

become the best at something no one else is attempting... Attracting customers isn’t something you “bolt on” in the end. It’s something you work on at every stage of your business, and your unique selling proposition is the first stage... how do you define yours?... when you try to please everybody, you end up pleasing no one... connect more stro…

Applies equally to projects, where for step 1 (quoted below) the focus should be the project's USP: "Define what exactly your company is, its motto and the sole purpose of its existence. Write down everything that you think your company/website is about. Is it about marketing tips, social media, mobile apps, etc.? Define the existence of your com…