my notes ( ? )
many activists working to create positive change ... seem to think that if they just get their ideas to “go viral” they will ... dominate the discourse. The great lie of this approach is that no singular discourse exists! Each community is now capable of building consensus with itself, where the like-minded talk to others like themselves while forgetting just how big, diverse, and fragmented the world truly is...
a science of cultural change that separates wheat from chaff ... culture design ... is an approach that applies the tools of cultural evolution, complexity science, and the cognitive/behavioral sciences to social change ...
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