or
or
or
Tags

Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Best practices in OCM
www.npr.org

"The experience of talking about race, ethnicity and culture on the Internet is nearly always deeply disenchanting. People don't even talk past each other; they talk right through each other. Prejudices harden. We find ourselves confirming our worst stereotypes of one another. And that's before the slurs fly." Some great lessons for making it wor…

27/05/2014
Dialogue of the deaf: interpreting the election results (updated)
mathewlowry.myhub.ai

Over 70% of EU voters did not vote for the EU. Where now?

Why convening Communities beats Social Media
www.jeffbullas.com
Card image

As Michael Silverman puts it, "a brilliant online community has more potential than your current social networking strategy", and he isn't even talking about EU communications. The only downside, not mentioned, is that convening a community requires: - web publishing technologies which do not date from the previous millennium - real online commu…

Explainer journalism: 'right to be forgotten'
www.theguardian.com
Card image

"We explain the European court of justice ruling saying that Google will have to delete some information from its index – and why it has divided opinion" Good example of explainer journalism, and of how answering the comments often looks like more work than writing the thing in the first place (if you don't believe me, scan the comments): - Expl…

LinkedIn Blogs: What Marketers Need to Know
www.socialmediaexaminer.com
Card image

"Stephanie shares how marketers can make the most out of the LinkedIn publishing platform." - LinkedIn Publishing Platform: What Marketers Need to Know | Social Media Examiner

Getting started with LinkedIn blogging
www.linkedin.com

My second post as an accredited LinkedIn blogger covers how to apply to the Platform, and provides a look at the blogging interface

So @LinkedIn blogs are public after all. Shame about the analytics
mathewlowry.myhub.ai

LinkedIn posts are open to the public, even those not in your LinkedIn network, so you end up with a public blog page, over which you have no control.

Some comment without reading, others the reverse
gawker.com

"The real question isn't why we don't read anymore, it's why we comment—passionately and with the utmost confidence—after reading only a headline. " - NPR Pulled a Brilliant April Fools' Prank On People Who Don't Read

12/04/2014
Double subscription rates: keep it simple, ECAS
blog.qz.com
Card image

" If we wanted more email subscribers, we’d have to make it easier for people to subscribe." Quartz's new approach to enewslettre subscription, which has seen daily subscriber rates double since February, is like the 'Quick Subscribe' feature I always propose for online community sites: - some users may create an account to subscribe, but most wo…

Why email pitches are like movie trailers
www.prdaily.com
Card image

"Crafting the perfect pitch: Create a message, tailor it to your audience, and include a call to action. Journalists, bloggers, and other PR pros receive dozens of email pitches a day. To make your pitch stand out, take a page from movie marketers. They’re experts in capturing the audience’s attention in three minutes or less and leaving them on …

Ensuring quality in Social Journalism
pando.com
Card image

There are more good recommendations in here than can be summarised, but if I had to choose one, it's: "Integrate the developers and editors, from where they sit to whom they report to. If you’re going to do social journalism well, you’re becoming a technology platform company... Almost all the important breakthroughs in social media have come fro…

LinkedIn as a blogging platform
help.linkedin.com

"we're expanding LinkedIn's publishing platform and testing a new feature that lets members write longer form posts about their expertise and professional interests. Posts are shared with your network and the LinkedIn community, and become a part of your LinkedIn profile. " - LinkedIn's Publishing Platform - Overview | LinkedIn Help Center A…

29/03/2014
Content marketing in 2014 - Brian Solis
technorati.com

"He says that his goal is to capture the readers attention like these [clickbait] articles, but then get them to interact, think about, share, and meaningfully engage with the content. " - 2014: The future of content marketing - an interview with Brian Solis - Technorati Business

BloggingPortal, meet Apache Stanbol
mathewlowry.myhub.ai

Well, plus ca change - absolutely none of the things some BloggingPortal editors said we'd do after our meeting in January have been done, apart from our own posts and what Stefan did, which is ironic given that he told us he had no time to do anything.

On 'blogging, content discovery and the EU public sphere'
mathewlowry.myhub.ai

This post started out as a comment to Blogging, content discovery and the European public sphere, Kosmopolito's post marking Bloggingportal's 5th birthday (all posts and more). However Kosmo, one of the old guard of EU bloggers (and currently jobhunting, btw) raised more than a couple of good questions, so my comment needed a larger home…

Remember to actually listen
www.linkedin.com

I used to be better at listening. I used to really try, humbly believing (rightly) that the other person's perspective and experience were at least as interesting and useful for me to understand as mine were to project. Something happened a few years ago, I seemed to drop out of that habit. Perhaps because I found myself among people who talk…

14/02/2014
FactCheck EU or Grilling Kippers?
mathewlowry.myhub.ai

Original linkTonight I'll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble.

9 Ways Social Media Marketing Will Change in 2014
mashable.com
Card image

Points 4 & 8 my favourites: "4. LinkedIn will become the most important publisher. LinkedIn will become a premium destination for industry news, and you need to take part in that ecosystem early and often. Publish original content, network among peers in groups and raise your profile now." 8. Interactive content will trump static content. Expect…

Facebook Hilariously Debunks Princeton Study Saying It Will Lose 80% Of Users
techcrunch.com
Card image

There’s nothing more devastating than a rigorous debunk sprinkled liberally with acid. A model to keep in mind whenever setting the record straight: be entertaining.

BloggingPortal + PressEurop = ?
mathewlowry.myhub.ai

Last Thursday I finally caught up with Eric Maurice of PressEurop, which recently had its plug pulled by the EC following their decision to cancel its renewal tender some weeks after publishing it.

EU public sphere blogtour: half full, or half empty?
mathewlowry.myhub.ai

You can go for months without a good post on the EU public sphere, and then a whole bunch come along at once.

The Next Civil Rights Issue: Abuse of Women on the Internet
www.psmag.com
Card image

Great longread. Some excerpts: 1) It's a serious problem: "these online offenses are enough to make a woman want to click away from Twitter, shut her laptop, and power down her phone. Sometimes, we do withdraw: Pew found that from 2000 to 2005, the percentage of Internet users who participate in online chats and discussion groups dropped from 28…

Comment moderation best practices: free report
www.wan-ifra.org
Card image

“Comments from readers are probably one of the thorniest problems for online publishers of all kinds… and the methods for dealing with them are all over the map... We spoke to online editors and community managers at 104 news organisations from 63 countries across the globe, plus a selection of experts from the corporate and academic worlds to id…

07/01/2014
HuffPost policy banishes trolls, drives away some commenters
www.poynter.org

Interesting survey of HuffPo, Techcrunch & other experiences with changing commenting systems and policies. - HuffPost policy banishes trolls — and drives away some frequent commenters | Poynter.

07/01/2014
Moderating trolls
arstechnica.com
Card image

An alternative to Popular Science's approach: "Climate change articles trigger some of the most heated discussions on Ars Technica... a scientific matter with political ramifications, it's also the focus of astroturfers (fake grassroots movements), trolls, and the willfully scientifically illiterate. At Ars, we take trolling very seriously... we…

ScribbleLive vs Twitter - Discuss
stevebuttry.wordpress.com
Card image

"ScribbleLive is an important tool for covering events and breaking news as well as for live chats. Journalists should get adept at using Scribble (or other liveblogging tools such as CoverItLive, Liveblogpro or Superdesk). But be sure to use it in tandem with Twitter. You don’t have to choose between them." - Using ScribbleLive, you can livetwee…

The genesis of a European Public Sphere: Economic crisis and Lampedusa, European elections and cross-border migration | Polscieu
polscieu.ideasoneurope.eu
Card image

"If you have been following European politics and media, online and offline, for the past 5-6 years, you cannot but notice the genesis of a European Public Sphere . This sphere may be more or less evolved depending on national media, but it clearly there, much more than it was before the last European elections and the before the start of the cris…

All hail the Pirates
mathewlowry.myhub.ai

How nice to see a positive answer to the perennial question: Where are the MEPs?

Slowing things down often classes them up
www.nytimes.com
Card image

Terrific article: "people are more likely to be moved by information that challenges their prejudices if they’re prevented from responding to it straightaway and it has time to sink in, to steep... On social media... the person you disagree with isn’t just misinformed but moronic, corrupt, evil. Complaints become rants. Rants become diatribes... …

06/01/2014
Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.