Find influencers, and partner with them to create Youtility content that helps people make better decisions about their home, auto, boat, motorcycle, etc. But at the operational level, this kind of program creates a number of questions, starting with, “What influencers do we want to work with, and why?”

"The Influencer Identification Worksheet is a blogger outreach brainstorming tool [to] build a list of bloggers." - A 4-Step Blogger Outreach Tool for Identifying Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy

"Bloggers aren’t journalists or employees – they’re independent souls who have built a following by keeping their readers interested, amused and engaged. They don’t like to be controlled or deceived, and they definitely don’t like you to waste their time. Forgetting this will get you into trouble" - 6 Do's And Don'ts Of Blogger Outreach

"3 main talking points of why your B2C clients should want to work with bloggers."

"Getting the bloggers to review and publish content about you is not going to be a walk in the park. It is not about you, it is about them. So you need to offer something of value to them." - 3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

"She was presenting on Blogger Relations – Why and How to Get Started. A perfect topic for her since she knows the issue from both sides. I asked her what was an important takeaway from her talk. Here is what she shared." - from the @Steveology blog