Curated Resource ( ? )
Double subscription rates: keep it simple, ECAS
Curated:
08/04/2014 from
blog.qz.com/post/82007790924/how-we-doubled-our-email-sign-up-rate-by-reducing
my notes ( ? )
" If we wanted more email subscribers, we’d have to make it easier for people to subscribe."
Quartz's new approach to enewslettre subscription, which has seen daily subscriber rates double since February, is like the 'Quick Subscribe' feature I always propose for online community sites:
- some users may create an account to subscribe, but most won't
- so allow everyone else to subscribe frictionlessly (enter your email address and BAM, you're a subscriber
- use the enewsletter to encourage them onto the next step, and to provide an unsubscribe link.
Unfortunately the EC seems to want to force everyone through ECAS, which has recently become more user-friendly, but still falls into the same trap Quartz found:
"it’s easy to fall into the user flow trap very quickly—that is, feeling obligated to account for every possible edge case a user may find themselves in, rather than designing a few common flows simple enough that users don’t find themselves wandering off the path."
- How we doubled our email sign-up rate by reducing friction | Quartz
Read the Full Post
The above notes were curated from the full post blog.qz.com/post/82007790924/how-we-doubled-our-email-sign-up-rate-by-reducing.Related reading
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