Facebook Stymied Traffic to Left-Leaning News Outlets: Report
gizmodo.com

Facebook's 2017 newsfeed algorithm tweak intentionally reduced traffic to left-leaning outlets " to avoid adding fuel to critics’ argument that the platform has an anti-conservative bias"... and overcorrected."Mother Jones saw a roughly $400,000 drop in the site’s annual revenue"

Social media accelerates business growth and relevance | ZDNet
www.zdnet.com
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More than 1,000 social marketers were surveyed by Sprout Social for better understanding of goals, metrics and use of social media data in business... Sixty-nine percent ... increasing brand awareness is their number one priority ... top three uses... 1. Understanding their target audience, 2. develop creative content, and 3. Assess campaign pe…

The Complete Guide to Instagram Marketing
stories.buffer.com
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How can you stand out among the other 95 million photos posted each day? How can non-designers and amateur photographers create beautiful content for Instagram?These are all questions we’d love to help you answer in this guide.

Meeting People Where They Are
medium.com
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On Tuesday, the American people will see a multi-platform streaming and social broadcast of the State of the Union that reflects the ways people experience live events in 2016. We’ll be reaching people where they are — and making it possible for them to engage, respond, and share the President’s speech themselves in new and different ways... vide…

Social Media isn't Marketing. What is it then?
medium.com
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Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved brands/businesses have lost their ability to stand out... social media is a channel to connect with and provide value to your existing users...should be the responsibility of a cross functional team member who wo…

Buffer Lost HALF Its Social Media Traffic This Year
medium.com
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Social media marketing software team admits they’re failing at social media marketing...The bottom seems to be falling out across Facebook, Twitter, LinkedIn and Google+... The Buffer team is running some experiments to try to determine the cause of this huge loss in social referral traffic, but I have a few ideas of my own ... - OMG. Buffer…

How to Tell Stories With Facebook and Instagram Carousel Ads
www.socialmediaexaminer.com
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While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative. In this article, I’ll share how to use storytelling in carousel ads - How to Tell Stories With Facebook and Instagram Carousel Ads Social Media Examiner

Convergence of Content Marketing and Social Media Is Here
medium.com
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I have been under the impression for quite a while that eventually one of the large content marketing platforms...  will develop social media capabilities ... that content marketing would be the parent, and social marketing would fit underneath it. What Sprinklr is trying to do is flip the script on that, where social media becomes the parent a…

Influencers And Advocates: Who Are they & How Can They Help? | Sysomos Blog
blog.sysomos.com
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You really have two types of people you can leverage to aid your target marketing and social strategy efforts: - Influencers: Popular, well-respected, quasi-celebrities in your industry/space that share and engage in relevant content, and have a large audience and an engaged following. - Advocates: Vocal evangelists who are already a big fan o…

Ello Is a Wake-Up Call for Social Media Marketing
blogs.hbr.org
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Just substitute 'governments' for 'businesses' and 'brands', 'citizens' for 'customers', and 'policy' for 'product' in this excellent HBR post: "Businesses need to take Ello and its manifesto as a wake-up call to rethink the way they use social networks to reach customers... That means stepping back from the relentless quest for followers, click…

Is that Gallup'Report 'Deeply Flawed'?
www.adweek.com
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"Gallup's State of the American Consumer ... appears flawed on multiple levels... based on surveys performed back in December 2012 and January 2013... a virtual lifetime ago... [moreover] "You don't poll consumers whether advertisements or marketing make them buy stuff. People will always say, 'No, I am not influenced... It's not an objective in…

Influencer Marketing Tools
marketingland.com
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"Influencers come in many forms — celebrities, connectors, thought leaders, aggregators, CEOs and journalists — and need to be identified and targeted based on your vertical market. The following tools are avenues to help you define who you should target as an influencer through 2014 and beyond." - Influencer Marketing Tools That Will Power Yo…

The NYPD tries for outreach and gets backlash
gigaom.com
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When planning a social media campaign around user-generated content, first ask yourself how your users see you ... "The initial photo posted by the department was friendly enough: it featured two smiling officers flanking an equally happy member of the public, with a message that asked followers to post pictures with the hashtag for use on the NY…

05/05/2014
How To Build An Effective Social Marketing Strategy | Digital Tonto
www.digitaltonto.com
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" social marketers mistakenly equate the strength of their community with the size of their following. They establish fans on Facebook, Twitter and other social networks as key performance indicators and then blast them with brand messages. The truth is that the strength of your community has much less to do with how consumers are connected to y…

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