Curated Resource ( ? )
Etiquette Lesson for Selfish Brands
Curated:
24/06/2014 from
www.bloombergview.com/articles/2014-06-23/an-etiquette-lesson-for-selfish-brands
my notes ( ? )
New data supporting old news:
"According to Gallup ... of 18,000 consumers surveyed, 62 percent said social media had no influence on their buying decisions. Among millennials, 48 percent said social media didn't make a difference...
Many social media advertisers have ... neglected the essence, and potential, of social media: people talking to people... 94% of people on social media are looking to connect with family and friends, not marketers.... if brands want to reach consumers on platforms specifically designed for people to talk to people, they're going to have to stop talking only about themselves. "
- An Etiquette Lesson for Selfish Brands - Bloomberg View
Read the Full Post
The above notes were curated from the full post www.bloombergview.com/articles/2014-06-23/an-etiquette-lesson-for-selfish-brands.Related reading
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