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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Funneling Innovation
www.huffingtonpost.com
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The focus here is on business, but why not government? "By using communities, businesses can look beyond their four walls to access a global talent pool ... Communities allow businesses to accelerate and scale innovation by widening the funnel of what they can evaluate, by filling in missing skills and talent, and flattening the distance between …

Starting A Successful Blogger Outreach Program
stevefarnsworth.wordpress.com
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"She was presenting on Blogger Relations – Why and How to Get Started. A perfect topic for her since she knows the issue from both sides. I asked her what was an important takeaway from her talk. Here is what she shared." - from the @Steveology blog

Mapping the EU digital public sphere(s)
tonylbxl.wordpress.com
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Came out just after my post on applying network theory and the EU online public sphere: "For those of us who are interested in understanding and participating in the EU digital public sphere(s), social network analysis offers a useful way to identify key influencers and map different communities. I can see plenty of practical applications (for e…

Network anatomy of the EU online public sphere
mathewlowry.myhub.ai

The above image is from Drake Baer's FastCompany article "Why Successful People Have So Many Groups Of Friends", which is all about networking for career success, something I've never done and am very unlikely to start.

Basically the editorial policy of I-Labs in a nutshell
socialmediatoday.com
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Some key points from "The Benefits of Quality Content and Genuine Social Engagement ... to create great, sharable, engaging content and become an active participant on social platforms: - Quality content is what your clients want to read, not what you want to tell them.... - Content that gets highly shared is content with heart. Real stories, re…

From task management to template process building: an idea for #bigdata application | Benchmarking e-government in web 2.0
egov20.wordpress.com
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"I think companies such as Asana (which I love) will be the future of business consultancy. They will substitute the big consultancies leveraging big data, just like Coursera will displace traditional course providers by leveraging information on how people use training and using this information to design more effective training. Business consult…

2013: The Year 'the Stream' Crested - Alexis C. Madrigal - The Atlantic
www.theatlantic.com
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"The idea of the stream has become so dominant that it is easy to think it is the natural state of things in a networked media environment. "Of course we have the stream: this is the Internet after all." That's why it's so important to look back at 2009 (just 2009!) and remember that the stream is a creation of particular companies and thinkers. Y…

16/12/2013
Proof: why longform content rocks
mathewlowry.myhub.ai

One of the reasons I created this Tumblr was to use it as a 'first draft’ of a Content Hub (see post), an idea which crystallised after reading Sloan’s original content strategy piece on Stock and Flow.The Hub is basically my way of saying that there’s more to life than the Stream. Unsurprisingly, Alexis Madrigal’s piece in the Atlantic caugh…

Waltzing Matilda discovers themes & communities (at last)
blogs.ec.europa.eu

Exactly 11 years (give or take a month) after we figured out how thematic architectures on EUROPA could support online conversations with what we called the 'interested general public', the EC rediscovers it all over again: "This would give us the opportunity to reach interested audiences, and create a space for real engagement. It also means shi…

09/12/2013
Hashtag Europe: the Developers' Cut (Updated)
mathewlowry.myhub.ai

This video is aimed at developers interested in combining machine translation, automatic semantic analysis, human curation, faceted and federated search, and social media to create a machine-assisted multilingual longform content curation engine.

A brief history - and future - of the tag in Europe (updated)
mathewlowry.myhub.ai

Gratifyingly, the preview of the Hashtag Europe wireframes seemed to do the job, and allow people to understand just what this tool could do...

Hashtag Europe dans one minute de video en franglais, wireframes compris!
mathewlowry.myhub.ai

Pour le Journée Européenne du blogging multilingue, a video of one minute (waltz) length sur the bloggingportal.eu reboot, avec une "first look" à les wireframes et pas un mot dans mon accent francais de vache espagnol.

Competition: rebrand bloggingportal (updated)
mathewlowry.myhub.ai

It's not strictly necessary to rebrand bloggingportal, but everyone I've spoken to thinks it's a good idea, so why not have a little competition?

EU blogging by the numbers: 317k+ posts, 21 languages
mathewlowry.myhub.ai

Data from bloggingportal.eu, extracted by BrusselsBlogger, gives some idea of the dominance of English as a blogging language on EU policy.

8 Questions You Must Answer To Grow a Vibrant Facebook Community | The Marketing Nut
www.pammarketingnut.com
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"Knowing who is in your community is key to success for any and all Facebook marketers. Often times who you think is in your community is far different than who really is or who you wish was in your community. As part of Tabsite’s “Get a Grip” Series on Facebook Marketing where we help marketers look at key aspects of their Facebook strategy, thi…

How To Build An Effective Social Marketing Strategy | Digital Tonto
www.digitaltonto.com
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" social marketers mistakenly equate the strength of their community with the size of their following. They establish fans on Facebook, Twitter and other social networks as key performance indicators and then blast them with brand messages. The truth is that the strength of your community has much less to do with how consumers are connected to y…

How faceted search will help build the EU Online Public Space
mathewlowry.myhub.ai

Some of the comments to my initial post showed me that I have to show, not tell, what I mean when I refer to technologies like semantic analysis and faceted search. So, a quick video about faceted search and the role it could play in helping people find opinions and ideas on EU policy via a rebooted BloggingPortal.

FAQAOs on BloggingPortal Rebooted
mathewlowry.myhub.ai

I received a couple of interesting reactions to the post about rebooting BloggingPortal, but as some of them were by email I decided to reply in FAQAO (Frequently Asked Questions And Objections) format, which I just invented, in case others have the same questions.

News sites using Facebook Comments see higher quality discussion, more referrals | Poynter.
www.poynter.org

"“The level of discourse — the difference — was pretty stunning,” Orr said. The people posting through Facebook Comments displayed anger, but it didn’t have to be heavily moderated. “On the articles, it immediately plunged into the lowest common denominator — racism, threats, vulgarity. It was night-and-day.”"

Gawker founder Nick Denton is still trying to reinvent reader comments — and it’s working — Tech News and Analysis
gigaom.com
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"the new feature ... gives both Gawker authors and readers the ability to filter comments based on the writers and commenters they follow, or whose content they have “liked” or given a star to. So readers can click on Denton’s name and see not only the posts he has written, but also a specific selection of comments that he has chosen to show, from…

02/10/2013
Sketches on the Metro: rebooting Bloggingportal?
mathewlowry.myhub.ai

As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.

Why We're Shutting Off Our Comments | Popular Science
www.popsci.com

"But even a fractious minority wields enough power to skew a reader's perception of a story, recent research suggests. In one study led by University of Wisconsin-Madison professor Dominique Brossard, 1,183 Americans read a fake blog post on nanotechnology and revealed in survey questions how they felt about the subject (are they wary of the benef…

The Case For Banning Internet Commenters - Derek Thompson - The Atlantic
www.theatlantic.com
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" Popular Science has officially shut off its comment section, pointing to research showing that disagreeable comments hurt the reading experience. Or, at least, the reading comprehension. One study out of the University of Wisconsin-Madison found that mean comments under an article about nanotechnology "polarized readers," taking attention away f…

25/09/2013
Nieman: Gawker lets readers rewrite headlines & reframe articles
www.niemanlab.org

"a new kind of reblogging functionality so that readers can top the articles they share with their own headlines and introductions.... “Publishing should be a collaboration between authors and their smartest readers. And at some point the distinction should become meaningless."

League of Young EU Voters
www.youngvoters.eu

"The League of Young Voters in Europe is a politically neutral initiative that aims to amplify young people's concerns and expectations in the run-up to European elections. It's a movement across Europe designed by young people, for young people."

19/09/2013
Airbnb presents “Hollywood & Vines.” A first-of-its-kind short film made entirely out of six-second Vines submitted from all...
www.youtube.com

Airbnb presents “Hollywood & Vines.” A first-of-its-kind short film made entirely out of six-second Vines submitted from all over the world. (via Airbnb - Hollywood & Vines)

What is a Commünity Manager?
huify.com
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"what is a Community Manager? Because the term takes on such a broad role, we are going to break down the best practices of Team Hüify Community Managers!"

19/09/2013
twXplorer: smarter way to search Twitter
twxplorer.knightlab.com

enter search terms to see snapshot of related activity in the latest 500 tweets. TwXplorer will break down the most common terms, hashtags, and links for you to filter and drill down further." An API would be awesome.

MyVote2014: European Parliament voting calculator based on data
www.jonworth.eu
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"The MyVote 2014 tool is the latest in a series of tools of this sort ... but this time it’s different in one crucial way: MyVote 2014 uses data about MEPs have voted in the past (between 2009 and now to be precise), and uses this as the data for the tool. This makes the outcomes of the MyVote 2014 tool more solid than previous efforts. Rather tha…

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