the primary battle many Content Strategists fight every day... While the boarding pass was the single most important thing to the passenger... it seemed to be the least important thing to the airline. The passenger became more frustrated with the airline with each passing offer and informational screen thrust in their way... We need to shift our …

We look back at our breathless optimism and turn to each other, slightly baffled: “is that it? THAT was the chatbot revolution we were promised?”... chatbots didn’t just take on one difficult problem and fail: they took on several and failed all of them... A great bot can be about as useful as an average app. When it comes to rich, sophisticated,…

Mobile First should not be taken as an opportunity to over-simplify and, by the same token, Desktop First should not be taken as an opportunity to pile on complexity.

Here’s a quick overview on the four different primary forms of design to help you understand what they mean.

AI can be effective, particularly its Natural Language Processing (NLP) aspect — but only in the right context... we need to work out when it’s a help and when it’s a hindrance... Whilst AI may be the new kid on the technological block, it works best as a complement to good UI, not a substitute.

Conversational UIs will also force designers to cosy up to writers, or to become more linguistically literate themselves. Information architects will be trendy again, since syntax and labels are totally their turf.

as the internet of things surrounds us with devices that can hear our words, anticipate our needs, and sense our gestures, what does that mean for the future of design, especially as those screens go away?... It's all about getting away from the touchscreen, and interfacing with the devices around us in more natural ways: haptics, computer visi…

"There's no such thing as "perfectly optimized", but I took a stab at drawing up the mythical beast anyway: "... I first saw the "perfectly optimised page" infographic on Twitter, but discovered a much richer, larger article on Moz. In itself, this is a great use of infographics and data visualisation - the infographic stands on its and has bee…