Overview: Communications Tactics

Write a summary in a sentence or two at the start. Proceed straight to the recommendations, followed by the arguments for and against... Derek Sivers offers similar advice: to hone your writing, hire a translator.

This is a heavily updated repost of my latest Top3ics newsletter. It’s not a copy/paste repost, because Before you Repost it, ReThink It.

This edition focuses on getting the most out of podcasts and so includes a new tweak to my personal content strategy.

the more expensive the service a B2B company provides, the more incomprehensible its website... Do they have nothing of value to provide, and hide behind flowery marketing babble that’s as empty as their offering? ... tell people who you are, what you do, and maybe even why they should be interested. ... not look to dazzle with style over substan…

I was particularly ashamed of the way that the AAA ratings, which were in some sense a mathematical promise of safety, had been actually just lies, mathematical lies... like a weaponized mathematics ... actually people don’t want to know what their actual risk ... mathematics ... was being used ... so that people could go on doing essentially corr…

Habitual googling leads us to mistakenly believe we know more than we actually do ... even when we no longer have access to the internet. The more you use Google, it seems, the smarter you feel without it...

I moderated a panel discussion about Virtual Reality ... used Engagenow to bring the audience and the panelists closer. How?

ProPublica published an in-depth investigation into the algorithms that Facebook uses to determine what it considers “hate speech” ...Facebook’s rules were being inconsistently applied... to learn more ... its first Facebook Messenger bot... to collect stories about people’s experiences with hate speech on Facebook... to help quantify the organiz…

"lead magnets” or “freebies” or “opt-in incentives,” and they are insanely effective for growing your email list. And not only that, they can be excellent for growing trust with your audience as well... In this post you’ll learn: What makes a GOOD freebie What’s working for others (9 examples) How to design the right freebie for your business

Clinicians should aim to understand parents’ values and engage in genuine, respectful conversations; these processes can help vaccine-hesitant parents feel heard and understood... Recognizing cognitive biases ... can also help ... omission bias may lead parents to blame themselves more if a child develops a vaccine-related side effect ... than ...…

In this episode we explore both of those concepts as well as what makes a person susceptible to bullshit, how to identify and defend against it, and what kind of people are the most and least likely to be bowled over by bullshit artists and other merchants of feel-good woo.

Approximately 1–3% of users in the sample get these ‘very different’ results when searching for the query terms. Perhaps less headline-grabbing than fake news in this regard are special interest and lifestyle media, which feature heavily in the personalized results. I think we need more research on the relevance of these sources for political comm…

Be wary of using expert judgement as your only source of data... by all means apply your expertise to make judgments about a design, but be sure to validate these judgements with data... Hick’s Law ... states that the time taken to make a decision increases as the number of choices is expanded... Fitts’ law... the time required to rapidly move to…

New tools are needed to help organizations leverage on the power of ecosystems and enable participation of external entities in the business process. That’s what the Platform Design Toolkit is for: design systems that create much more value than they capture and motivate everybody to join.

‘Vote Leave Take Control’ and ‘Make America Great Again’... future-focused, inspirational and told a sufficiently broad story for enough people to see a reflected image of themselves and their country that they could feel good about... get out of rebuttal mode, ditch the anaemic, snore-inducing, negative messages ... and go all in with a muscular…

Communities for Newsroom - Guides on: Manage ModerationUse Smart MetricsBuild Newsroom Skills

with a group, I as a community editor will have much more control and freedom over managing the discussion.... Here are some of the more interesting ways that publishers are using this feature:

Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

“The website and the apps are based on the rhythm and structure of the newsletter now.”... daily briefing... published as an email newsletter, in Føljeton’s app, and on its website...features a mix of original reporting that focuses on a single topic each week ... cultural writing, an editorial, and curated links... (USD $7.55) per month... When …

It is only once a site goes live that you can learn how users will behave. Unfortunately, this is the very same moment that the resources disappear... rejecting website redesigns in favour of incremental improvements. Doing so provides significant advantages.... the question then becomes; “how do we successfully replace periodic website redesign …

Welcome to GAME — a four step process to improve the quality of your communications — and storylining, the step that comes before storytelling... moving straight to storytelling without first crafting strong, logical, persuasive key messages ... results in a ‘failure to communicate’ … when we don’t take the time to think from our audiences’ perspe…

The key to success, he says, is meeting your audience where they are. If you can relate to them, you can make them excited about anything... the people who are actively hostile to science. They pose the greatest challenge. But I’m not waking up saying ‘How can I get these people?’ I’m just offering what I do... My radio show, StarTalk probably ..…

The data explorer provides an overview of the current state of play of European businesses as regards digital transformation.

we talk with Tom Kelly, a partner at IDEO, about the definition of innovation, how to take back your creative confidence, and the habits that can shape not only your current design team, but the up-and-coming design leaders of the world.

the use of Tumblr by the U.S. Department of State, which is quite active on the platform, shows a keen interest mostly in infographics and videos, but uses less GIFs, or animated GIF images, then the previous administration... why GIFs can be key in the storytelling process: contextualize a quote or event; condense information, time, or process; c…

Vaccine denial is dangerous... you might think it would be of the utmost importance to try to talk some sense into these people. But there's a problem: According to a major new study in the journal Pediatrics, trying to do so may actually make the problem worse.

use it only to compare stats about two different topics over time

Now feels like the right time to take a step back, look at the landscape of VR and AR, and share a bit on how we think about the space: where we are, where we’re going, why it matters to Google, and why it matters to the world... VR can put you anywhere, and AR can bring anything to you... in time, these points on the spectrum will blur... let’s c…

reactive storytelling... quickly, nimbly, be part of the cultural conversation in a meaningful way... When you don’t have budget to put behind your campaigns, real-time or reactive storytelling is a really powerful tool to intercept consumers where they are and get them to believe in you...

confidential document prepared by Facebook that revealed the company had offered advertisers the opportunity to target 6.4 million younger users, some only 14 years old, during moments of psychological vulnerability... the big fear isn’t just what Facebook knows about its users but whether that knowledge can be weaponized in ways those users canno…