Curated Resource ( ? )

Content and Design Are Inseparable Work Partners

Content and Design Are Inseparable Work Partners

my notes ( ? )

the primary battle many Content Strategists fight every day... While the boarding pass was the single most important thing to the passenger... it seemed to be the least important thing to the airline. The passenger became more frustrated with the airline with each passing offer and informational screen thrust in their way... We need to shift our definition of content to be what the user needs right now. ... If the user needs it, it’s content.
Design Exists to Help Users Get and Use Content... content is the entire reason people come to a design in the first place... we need to inseparably integrate the two, structurally and organizationally, to create great experiences...

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The above notes were curated from the full post medium.com/user-interface-22/content-and-design-are-inseparable-work-partners-a21e76b644d9.

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