More than 1,000 social marketers were surveyed by Sprout Social for better understanding of goals, metrics and use of social media data in business... Sixty-nine percent ... increasing brand awareness is their number one priority ... top three uses... 1. Understanding their target audience, 2. develop creative content, and 3. Assess campaign pe…

the actual value of a business largely rests on defensibility... we’ve developed a Network Effects Map to help founders ... build an informed defensibility strategy. ... helping founders dissect the often-hidden yet highly intentional forces behind technology’s most successful companies... a vocabulary for discussing complex and interrelated co…

Enterprise systems and business processes are constructed... from an organization’s most strategic asset: subject matter expertise. ... doesn’t all sit neatly in some database or model. It sits in the spreadsheets and brains of the business analysts, the ... engineers, etc. Capturing and codifying this expertise to create more intelligent and auto…

Business coaching to a media startupOne of the smallest, yet sweetest, projects of 2016 was helping specialist online media Borderlexrethink its business and relaunch its website. Coaching ranged from overall business model right down to the nuts and bolts of social media promotion, engagement and monitoring.

Great FT.com piece: "... to work through the psychology of their clients, businesses commonly rely on market research... But they do not typically step back and properly think about human nature from a 2,000-year cultural perspective, and their analyses of their customers suffer as a result... There is (fortunately) no enduring conflict between …