Some sites are a victim of their own initial success.
A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC. Perhaps it found it difficult to say 'No', because it started suffering from feature bloat and lack of focus. Trying to do too many things for too many sorts of audience, it ended up doing none of them well enough to keep the core community interested.
Moreover, in parallel, the Web had moved on, and so had other EC websites and internal communication & collaboration systems.
I was brought in for a short project to refocus the site. We found:
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See also: Content Strategy , Online Strategy , Online Community Management , Social Media Strategy , Online Architecture , Digital Transformation , Innovation Strategy , Productivity , Politics , Communications Strategy , Business