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Social media accelerates business growth and relevance | ZDNet

Social media accelerates business growth and relevance | ZDNet

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More than 1,000 social marketers were surveyed by Sprout Social for better understanding of goals, metrics and use of social media data in business... Sixty-nine percent ... increasing brand awareness is their number one priority ...

top three uses... 1. Understanding their target audience, 2. develop creative content, and 3. Assess campaign performance...

top three challenges ... 1. Identifying and reaching target audience, 2. Measuring ROI, and 3. Supporting overall business goals. The best path of measuring social ROI is integrating the social platform with your sales, customer service and marketing CRM platform. ..

why consumers unfollow brands ... poor quality of product and poor customer service ... the customer experience is as important as the product ...

The top five types of content consumers want to engage with are: 1. Images, 2. Videos, 3. Text-based posts, 4. Stories and 5. Polls... crave content that educates and inspires them to achieve more... while marketers prioritize memorable content (46%) and compelling storytelling (45%), consumers are focused on transparency (45%) and strong customer service (44%)...

a brand's social presence stands out... Creativity, memorable content, and impact

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