A UI/UX designer focuses on the appearance of an interface and how users will use said interface. A content-first designer, a.k.a., a content designer or UX writer, will focus on the content users will interact with.
Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.
Clarity, not creativity, is the backbone of good UX writing. Choose simple words and craft shorter sentences. Explain acronyms users might not know. Use proper punctuation. Be extra careful about things like cleverness, wordplay, and idioms that might affect usability. Above all, write to be understood.
Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.
People do not read online: "fundamental scanning behaviors remain constant, even as designs change."
Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.
"A link is a promise. A menu is a selection of promises. Without the link there is no Web."
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