Content standards in design systems support a holistically consistent user experience and efficient collaboration between writers, content, and UI designers.
Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.
...from news media to legal guidance to academic research, the way we write often creates barriers to who can read it. Plain language—a style of writing that uses simplified sentences, everyday vocabulary, and clear structure—aims to remove those barriers.
Plain language and website fonts affect the reading experience more than you think
Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.
Imperative voice gets shared. Imperative voice boosts email click, open and read rates.
People do not read online: "fundamental scanning behaviors remain constant, even as designs change."
Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.
"A link is a promise. A menu is a selection of promises. Without the link there is no Web."
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