Content creation is more like building with Legos. You take different pieces and put them together to make something new. You start with a bunch of ideas, tools, and resources. Your job is to piece them together in a way that makes sense and connects with your audience. This means planning, organizing, and even redoing things.
90% of that content is just digital noise. It's complex, confusing, and ultimately valueless to the audience. True content innovation requires the opposite approach. It's about simplifying and focusing on delivering maximum value. This is the content innovation paradox: Less complexity creates more value.
Websites and apps are our modern equivalent of phones. You create them so that people can serve themselves. Make your site or app a good conversational partner.
Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.
The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects. All European Commission web sites must observe the rules and guidelines it contains. Web practitioners are invited to observe its contents and keep abreast of updates.
Writing tips from "Writing for the European Commission web presence"
People do not read online: "fundamental scanning behaviors remain constant, even as designs change."
"The Huffington Post is the third most popular online news site, after only Yahoo! News and Google News. They must be doing something right!"
"Plain Language For Everyone, Even Experts" (video)
Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.
4 Steps to communicate anything clearly, according to a scientist who teaches quantum physics to kids
Choice seems appealing. But choice overload means we need longer to make decisions. Too long and people will abandon the task and look elsewhere.
Choose ‘fluent’ words - short, simple, easy-to-pronounce terms
Online writing - use more lists, use them bullets, use this template. "People love listicles. Lists get attention, reach skimmers and scanners, get remembered and shared."
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