‘Style to be good must be clear. Clearness is secured by using words that are current and ordinary.’ Aristotle

This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too.

Humble page on writing online content, which is concise and absolutely packed with useful, practical guidance for their content designers and writers to follow.

B2B sites and other sites with specialized content that target professionals or enthusiasts should use their audiences’ jargon to communicate more precisely and professionally.

Specialised language Designing for people with autism, using specialised language, not 'owning' the words, and some AI label testing.

To create appealing designs, align type and elements to a grid, build a clear visual hierarchy, use color intentionally, and stay consistent with every design choice.

User testing is straightforward, but it involves many moving parts, making it best to have a systematic process for planning and executing studies, as well as ensuring follow-up.

Summary: Our study shows that generative AI is reshaping search, but long-standing habits persist. Many users still default to Google, giving Gemini a fighting chance.

Users encounter usability annoyances daily in their computer use. Sometimes annoyances can be sidestepped at the cost of extra delays in achieving the user’s task, and sometimes the cumulative effect of too many annoyances makes users abandon the task, resulting in lost business for the offending company.

Use the EAS framework — Eliminate first, Automate where possible, and Simplify what remains — to minimize user effort and improve form completion rates.

Four principles of form design — structure, transparency, clarity, and support — minimize users’ cognitive load and improve usability.

The Problem: AI is destroying web economics. Google created a toxic incentive system. Traffic collapse is accelerating. Content creation incentives are disappearing. The Solution: Collective action to create scarcity. The Vision: A better future - quality over clickbait.

Usability goes beyond simplicity; it's a dialogue between design and user, built on subtlety, emotional insight, and cognitive understanding. True usability shines under pressure, ensuring users effortlessly achieve goals even amidst stress or distraction. At its core, usability quietly empowers users, turning complex technology into invisible, sea

UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true. And you don't have to take our word for it, we'll show you a lot of research findings and articles by design and usability gurus.Myth #34: Simple = minimalMyth #33: Mobile users are distractedMyth #32: Success happens overnightMyth #31: UX de…

Search ranking manipulation has died; serving users has won. Catering to human needs now trumps gaming algorithms for dominating search engine results pages (SERPs).

How minimizing reader decisions makes writing more powerful 💪

Text makes up the entire web. How you write and format your text can make it more readable for everyone and more accessible for people with disabilities. Some text accessibility issues include underlined text, justified text, and very small text. Each of these is easy to avoid and fix.

Content should be written and structured to help them understand and take the most important actions.

Typefaces are groups of designed text characters, such as Arial, Helvetica, and Times New Roman. Fonts are sub-sets of typefaces that have a consistent appearance, such as a 14 point and bold font in the Arial typeface. Typography—how typefaces and fonts present text—is very impactful on reading, which is a core component of visual accessibility.

Helpful guides and starter kits to design effective journey maps that generate insights

Wireframes miss the plot on nearly every perceived benefit. Here’s how to stop wasting your time and produce better designs faster.

Wireframes miss the plot on nearly every perceived benefit. Here’s how to stop wasting your time and produce better designs faster.

Wireframes miss the plot on nearly every perceived benefit. Here’s how to stop wasting your time and produce better designs faster.

This cheat sheet shows the design breakpoints in detail including minor and major breakpoints. Designers often pick 3 major breakpoints to aim for responsiveness: 💎 480 px 💎 768 px 💎 1024, 1280, or 1440 px You have to define the breakpoints based on the content and layout of the design.

comprehensive design system for enterprise products for employees and IT operations — with data visualization, workspace templates, conversational interfaces, on mobile and on desktop. Some kits are work in progress, others are very advanced.

Killer viruses. Artificial intelligence. Extreme weather. Microplastics. Mental health. These are just a few of the pressing issues on which governments need science to inform their policies. But the systems that connect scientists with politicians are not working well...

Reaching beyond the immediate, easy and accessible but narrow science-informed and science-aware audiences requires a deep and enduring focus on processes of engagement and partnership rather than dissemination products. It's a mindset switch to seeing the public as the solution to the communication challenge.

The truth about navigation patterns Four patterns that drive results How to make faster UI decisions in Figma

People new to user research often think of surveys and focus groups as the main ways to get insights into customer needs. Here are 60 alternative ideas you might want to try.

Guidelines to understand and design for Dyslexia, Dyscalculia, Autism and ADHD