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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Swarmize: Guardian's OS data journalism tool
www.journalism.co.uk
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"Swarmize enables journalists to tell new, collaborative stories by making use of real-time data collection and visualisation" Just the tests they've already done are awesome. The code's on GitHub. Think to use in surveys, real-time social media monitoring, live blogs ... anything where real-time is useful and/or you might want a second bite at t…

Plus ça change ...
mathewlowry.myhub.ai
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An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve.

Participation Success Factors: a quick followup
mathewlowry.myhub.ai
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What happened when 60 odd people had a go at the Participation mindmap?

Eight best practices for reply to online comments
www.current.org
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“Go in and add some information, thank them for finding mistakes, thank them for adding information on their own ... You want to have a dialogue with them.” Well, duh. - Eight best practices for journalists who reply to online comments | Current.org

16/10/2014
Civic technology is changing government. The question is: For whom?
medium.com
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Transformative civic technology needs to be built “with, not for” a community.... [but] constrained deadlines for development make co-designing with communities a mere exercise at best, an abstract afterthought at worst. If your work is with communities, you better be able to LITERALLY define that community... Once you’ve identified that “who”, L…

10/10/2014
News startup's online community
www.cjr.org
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"Staff also emphasizes building relationships between readers and journalists... strengthen reader engagement by making writers, experts in their field, more visible to build a closer relationship between them and readers, and by encouraging readers to contribute with insights. (At De Correspondent, subscribers are “members” while comments are ref…

07/10/2014
Venture-backed US media: over-funded & over here?
mathewlowry.myhub.ai

If you care about EU democracy you need to care about European media, particularly as the upcoming US media invasion gets underway. They'll be pushing on an open door when they get to Brussels.

Civility at scale by Quora
gigaom.com
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""How to stop trolling online?” is the question of the moment. From [Quora's] inception, its efforts have been geared towards “making quality scale,” ... also meant keep making the application a safe place for users to write... It has introduced a new anti-harassment feature, where users are prompted to flag any comment or post ... Quora moderat…

30/09/2014
Narrative for Europe – Have your say
ec.europa.eu
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As commented on LinkedIn (https://www.linkedin.com/groups/New-Narrative-Europe-closing-event-4203563.S.5916497700450234368), a poll with an interesting set of options to choose from: "Do you: a) Love Europe as a state of mind? b) Love Europe as a solution to the challenges we face together? c) Love Europe for its victory over the barriers which o…

23/09/2014
Why constructive journalism engages audiences
www.journalism.co.uk
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Written for journalists, but good for brand journalism & gov comms, where content is usually unfailingly sunny or relentlessly bleak: "Studies show that stories which explore solutions to problems rather than just the problems themselves prompt audiences to engage with the news and share ... the media should also pay attention to the responses p…

From longform renaissance to Big Internet disenchantment (#B2B4ME part 2)
mathewlowry.myhub.ai

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".

#ISISMediaBlackout: the first anti-viral viral campaign
www.wired.co.uk
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"As #ISISMediaBlackout gathered pace it became one of the world's first anti-viral virals. Tweeted around 20,000 times, it managed to eclipse the content itself. #ISISMediaBlackout might be a sign that social media is taking the step forwards that it most badly needs.... It needs digital citizenship, the realisation that our behaviour online a…

What is Employee Engagement?
www.melcrum.com

"the biggest impact on competitive advantage comes not from products, processes or technology, but empowered employees. And with the lines between Internal and External Communication becoming increasingly blurred, ensuring your people are engaged and empowered has never been more critical.... Leading Internal Communication teams are already bla…

Good example of continuous web redesign
www.niemanlab.org

"The Guardian released a beta version of its new website to get reader feedback as it continues to tweak its design.... Content discovery is a major focus ... “container model” allows the paper to implement a responsive design while also retaining a story hierarchy, user experience director... Each item contains a story, which are put together…

The Why, What, and How of Blogger Outreach for Your Clients - Moz
moz.com
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"3 main talking points of why your B2C clients should want to work with bloggers."

"Why I Just Quit Facebook"
www.linkedin.com

Unsurprising that LinkedIn promoted this post.... the comments rapidly turned into an interesting conversation on Linkedin v. Facebook... people seem to comment more on LinkedIn posts than elsewhere. Perhaps the return of blogging that people are starting to talk about is next.

Inside the HBR Newsroom
blog.hubspot.com
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Beat this: "Each day, HBR.org publish five to seven pieces of top-notch content with a staff of fewer than 10 full-time digital editors and no full-time writers ... four million unique visitors every month." What really stood out for me was how they get the "expert take", using the Content Partnership model I used when trying to decentralise com…

Just don’t call it a blog
www.webinknow.com
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"Because blogging isn’t new and hip, many people dismiss this form of content as less effective.... Blogging is a great front door for any individual or organization because it is real estate that you can own.... Contrast that with social networks like Twitter, LinkedIn, Facebook, and G+. All are good, but you will never own your real estate the…

Your online community: be a gardener, don’t practice bonsai
socialmedia.biz
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"Your community, as it grows, is not really your choice. ... Your first 10 members will define your 100 will define your 1,000 will define your 1,000,000. The only choice you have as a business and as a host is who you invite to be your first 10-100 members. After that, you sort of have to get out of the way and then meet the needs of this new thi…

13/08/2014
Airing internal problems publicly
www.niemanlab.org

"Continuing its tradition of airing its internal discussions outside the office, the staff at Jezebel today called out the higher-ups at parent Gawker Media today over some pretty disgusting trolling at the site." I wonder how much more loyalty Jezebel's community feel for the site because they air their internal problems so publicly? I wonder ho…

Online trolls: "psychopaths & sadists"
www.independent.co.uk
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"Canadian researchers have confirmed what most people suspected all along: that internet trolls are archetypal Machiavellian sadists.... via Heather-Anne MacLean's post: https://www.linkedin.com/today/post/article/20140730175026-5723090-don-t-feed-the-trolls-research-reveals-psychopathy - Online trolls are psychopaths and sadists, psychologists …

Citizen Journalists & Fact-Checking: help is at hand
motherboard.vice.com
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Brown Moses made his name crowdsourcing information in conflict zones, such as analysing weapons in Syria ... from his front room in Leicester, England... using social media, open source tools, and public information to verify details that news organizations can miss. Today, he's launching a site to pool his and others knowledge together in one…

3 TED Talks on Storytelling
www.convinceandconvert.com
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Apart from 3 good videos to watch, a good example of content curation... "We have all heard (ad nauseam) about the “power of brand storytelling,” and I know that I have read more than one blog that spits off a numeric list of tips that I just “can’t live without” as a content marketer..." - 3 TED Talks That Uncover the Secrets of Storytelling | …

LinkedIn: Amateurish tools for professional blogging
www.linkedin.com

LinkedIn lost my last post, so I expect that this will be my last post there. Apart from announcing that, the post also sets out some of the other problems I’ve discovered with LinkedIn’s attempt to become a blogging platform.I’m not predicting their failure - as my first post pointed out, the concept has huge inbuilt advantages. But any system wh…

02/07/2014
Just discovered Nautilus - awesome science longreads
nautil.us
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Fascinating article in Issue 14 (theme: Evolution): "It is a case of convergent evolution—where different species separately developed similar biological adaptations when faced with the same environmental pressures. Salamanders are Wake’s go-to example when asked a decades-old question in evolutionary biology: If you could replay the “tape of lif…

Senate press gallery denies SCOTUSblog press credentials
gigaom.com
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"On Monday, at almost the exact same moment as tens of thousands of people — including dozens of professional journalists — were checking the SCOTUSblog site to see whether new decisions by the country’s top court had been posted, the site itself was being denied a press pass" - Senate press gallery ignores the evolution of journalism, denies SCO…

Is that Gallup'Report 'Deeply Flawed'?
www.adweek.com
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"Gallup's State of the American Consumer ... appears flawed on multiple levels... based on surveys performed back in December 2012 and January 2013... a virtual lifetime ago... [moreover] "You don't poll consumers whether advertisements or marketing make them buy stuff. People will always say, 'No, I am not influenced... It's not an objective in…

Like My Facebook Page, Buy My Product? Well, No
time.com
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More coverage of the non-scoop of the century ... "companies are desperate to reach consumers, and with hundreds off millions of them visiting social media sites every day, marketers feel like they simply have to be there too, so they are-to the tune of more than $5 billion last year in the U.S. alone... Evidently, they're wasting their money…

Build Your Content's Credibility
moz.com
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"1. Expert credibility comes from having knowledge others do not. People want experts they can understand and trust, especially when trying to understand complex or ambiguous topics like new technology, engineering, advanced science, or law... 2. Harness hierarchical credibility 3. Seek referent credibility 4. Take advantage of associative credib…

Etiquette Lesson for Selfish Brands
www.bloombergview.com

New data supporting old news: "According to Gallup ... of 18,000 consumers surveyed, 62 percent said social media had no influence on their buying decisions. Among millennials, 48 percent said social media didn't make a difference... Many social media advertisers have ... neglected the essence, and potential, of social media: people talking to …

24/06/2014
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