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Build Your Content's Credibility

Like content strategy , trust , seo , expert
Curated: 24/06/2014 from moz.com/blog/is-your-content-credible-enough-to-share
Build Your Content's Credibility

my notes ( ? )

"1. Expert credibility comes from having knowledge others do not. People want experts they can understand and trust, especially when trying to understand complex or ambiguous topics like new technology, engineering, advanced science, or law... 2. Harness hierarchical credibility 3. Seek referent credibility 4. Take advantage of associative credibility" - Is Your Content Credible Enough to Share? - Moz

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