Curated Resource ( ? )

Like My Facebook Page, Buy My Product? Well, No

Like social media , facebook , trust
Curated: 25/06/2014 from time.com/2917391/social-media-doesnt-make-people-buy/
Like My Facebook Page, Buy My Product? Well, No

my notes ( ? )

More coverage of the non-scoop of the century ... "companies are desperate to reach consumers, and with hundreds off millions of them visiting social media sites every day, marketers feel like they simply have to be there too, so they are-to the tune of more than $5 billion last year in the U.S. alone... Evidently, they're wasting their money. A new report from the Gallup Organization titled State of the American Consumer has now quantified the obvious: 62% of consumers say that social media have "no influence at all" on purchasing decisions... That’s not to say that social media isn’t a great place to get advice about stuff to buy—it’s just that we tend to look or advice from people we know and trust. And those people aren’t usually named “L’Oreal” or “Coca-Cola.”" - Like My Facebook Page, Buy My Product? Well, No | TIME

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The above notes were curated from the full post time.com/2917391/social-media-doesnt-make-people-buy/.

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