Curated Resource ( ? )

Is that Gallup'Report 'Deeply Flawed'?

Is that Gallup'Report 'Deeply Flawed'?

my notes ( ? )

"Gallup's State of the American Consumer ... appears flawed on multiple levels... based on surveys performed back in December 2012 and January 2013... a virtual lifetime ago... [moreover] "You don't poll consumers whether advertisements or marketing make them buy stuff. People will always say, 'No, I am not influenced... It's not an objective indicator... [and also] some of the surveys were completed through snail mail (!!!) ... it only addressed English-speaking consumers" - Gallup's Buzzy Social Media Report Appears 'Deeply Flawed' | Adweek

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