Curated Resource ( ? )
Is that Gallup'Report 'Deeply Flawed'?
my notes ( ? )
"Gallup's State of the American Consumer ... appears flawed on multiple levels... based on surveys performed back in December 2012 and January 2013... a virtual lifetime ago...
[moreover] "You don't poll consumers whether advertisements or marketing make them buy stuff. People will always say, 'No, I am not influenced... It's not an objective indicator...
[and also] some of the surveys were completed through snail mail (!!!) ... it only addressed English-speaking consumers"
- Gallup's Buzzy Social Media Report Appears 'Deeply Flawed' | Adweek
Read the Full Post
The above notes were curated from the full post www.adweek.com/news/technology/gallups-new-social-media-report-looks-deeply-flawed-158507?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=b5bcfdec5f-Need_to_Know_June_25_20146_25_2014&utm_medium=email&utm_term=0_e3bf78af04-b5bcfdec5f-45795445.Related reading
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