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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

The Internet’s Most Trolled Cartoonist
thenib.com
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Some really advanced techniques in handling trolls here - The Internet’s Most Trolled Cartoonist — The Nib — Medium

09/06/2015
A 4-Step Blogger Outreach Tool
www.convinceandconvert.com
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"The Influencer Identification Worksheet is a blogger outreach brainstorming tool [to] build a list of bloggers." - A 4-Step Blogger Outreach Tool for Identifying Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy

The Agency
www.nytimes.com
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From a nondescript office building in St. Petersburg, Russia, an army of well-paid “trolls” has tried to wreak havoc all around the Internet — and in real-life American communities.

After deciding to charge for comments, Tablet’s conversation movs to Facebook
www.niemanlab.org

“In fact, the very point was to get them, and these comments, off my pages,” - After deciding to charge for comments, Tablet’s conversation moves…to Facebook » Nieman Journalism Lab

Seeking best practices: online communities & public communications
mathewlowry.myhub.ai
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I need three speakers for a EuropCom2015 workshop to share their thoughts on convening and managing communities in the context of public communications and policymaking. The following throwaway remark on Linkedin landed me with the task of setting up a workshop at EuropCom 2015:"I'd suggest combining "Setting-up and managing online …

29/05/2015
How Medium is re-imagining comments
mathewlowry.myhub.ai

I quite enjoyed the experience of reposting to Medium, and really like how Medium is evolving as a platform, particularly how they are… … re-imagining comments with Highlight, Comment & Respond… these three interactive features echo the ‘nibble, bite, meal’ content model, but in the other direction, from you back to the community.  -  The Nibbl…

We Analyzed the Top 1,000 Posts On LinkedIn
blog.percolate.com

LinkedIn generated the highest visitor-to-lead conversion rates compared to Facebook and Twitter, where leads were almost three times higher to convert than Facebook or Twitter. To perform this analysis, we collected one of the largest datasets of top performing long-form content across the LinkedIn Pulse network. This is what we found.... .…

15/05/2015
Applying advanced language technologies to EU democracy
mathewlowry.myhub.ai
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An array of sophisticated language technologies could help ideas flow across EU borders, link national conversations together and support the EU Online Public Sphere - the demos the EU needs. But BloggingPortal is unlikely to feature them. [update (17/5/15): I finally decided to kick Medium's tyres by reposting this there, with less history. …

Elevate: LinkedIn's new App
techcrunch.com
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"... suggests articles to its users ... and then lets users schedule and share those links across LinkedIn and Twitter... [aimed at] marketing professionals... with story suggestions letting them stay active even when they have no links of their own to share, and analytics ... create specific topic areas to track ... also coopting a company’s la…

Living Monuments
mathewlowry.myhub.ai
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One of those projects you feel privileged to work on. It’s not often you get to experiment with crowdsourcing, augmented reality, faceted search and commemorating US war dead in one project.

The Truth About Collaboration
medium.com
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"Startups are notorious for this: You’ll have two or three people who are true hustlers, wearing multiple hats, pushing themselves and others to get shit done, while the rest of the group sort of ‘tags along’ and waits for shit to happen. " - The Truth About Collaboration — Medium

Before Turning Off Comments, Try These Strategies
www.pbs.org
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Comment moderation and online community management strategies for news organisations, but relevant to government sites too: "Comments are a way for readers to connect with one another, and with the journalists and editors reporting the news. But ... can quickly turn uncivil, and news organizations often don’t have the resources or manpower to con…

On convening a community
www.niemanlab.org

Good case study, concluding with observations on the role of journalists which also apply to government communicators: "An engaged journalist's role in the 21st century is not only to inform but to bring readers directly into the conversation through... real-time coverage, alternative story forms, crowdsourcing, beat blogging, user-generated co…

European Citizens’ Initiative: the first three years
epthinktank.eu
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"What was originally intended to be a simple and user-friendly tool for all EU citizens has turned out to be cumbersome and challenging in its use... Stakeholders have come up with concrete recommendations on how to adjust the instrument... first report on the application of the ECI Regulation by 1 April 2015 ... the first step towards a revision…

26/02/2015
Speaker's Commission on Digital Democracy
www.digitaldemocracy.parliament.uk
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A whole load of recommnendations for the UK's House of Commons, including some intriguing ones - eg: "We believe the public want the opportunity to have their say in House of Commons debates; we also believe that this will provide a useful resource for MPs and help to enhance those debates. We therefore recommend a unique experiment: the use of…

Tackling trolls in crowdsourcing projects
medium.com
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"Crowdsourcing is not about work. Crowdsourcing is about community. Without a solid community, you get not-solid results from your crowdsourcing endeavor.... The goal of many of these tactics is not to stop assholes from being assholes, just to slow them down and demotivate them from destroying your community." - Crowdsourcing isn’t broken — Bac…

Vox's data journalism manifesto
www.vox.com
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"While we've always loved a good chart and map at Vox, appreciating a chart or map does not data journalism make. Data journalism is not just data visualization... ... the explosion in data sources readily available on the web... can both aid in telling important and necessary stories, but can also be easily misunderstood and potentially manipula…

How Salon tamed the trolls and saved its online comments
digiday.com
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" online comments can be worth having, if the publisher puts the work in." Excellent case study. Found this stat particularly interesting: "Users who log in, which is required if you want to comment, view seven pages per session on average, while non-registered users make it to only 1.7" I'd suggest that users who both view 4 times as much conte…

Guardian digital editor: ending comments is a mistake
gigaom.com
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"Guardian digital editor Aron Pilhofer say killing off comments is a “monumental mistake.”... ... many traditional newsrooms are failing to take full advantage of the web’s ability to create a two-way relationship with readers, and that this is a crucial element of what journalism has become in a digital age... ... "You see site after site movin…

Five minutes with Timothy Garton Ash: “We’re far more European in the UK than we think we are” | British Politics and Policy at LSE
blogs.lse.ac.uk
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"Q. Is it realistic to think that a European public sphere could ever be created? TGA: My view is that we should try, but we shouldn’t ever kid ourselves that this is going to be like a national public sphere. Apart from anything else, we speak different languages, which is a huge barrier. The key for me, in continuing to make the argument for …

Don't kill comments. Fix them.
gigaom.com
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"handing over a key component of your relationship with readers to Twitter and Facebook is a mistake... suggests to readers that their comments and interaction aren’t worth the trouble" [If] "Comments are broken ... that’s not the fault of readers — it’s the fault of publishers for not seeing their relationship with their readers as being of valu…

Research on Internet Comments: Feed the Trolls
motherboard.vice.com
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Interesting research: "Seventy different political posts were randomly either left to their own wild devices, engaged by an unidentified staffer from the station, or engaged by a prominent political reporter. When the reporter showed up, “incivility decreased by 17 percent and people were 15 percent more likely to use evidence in their comments on…

11/12/2014
NYT's Hive: open-source crowdsourcing tool
www.niemanlab.org

"With Hive, a developer can create assignments for users, define what they need to do, and keep track of their progress in helping to solve problems. " - The New York Times R&D Lab releases Hive, an open-source crowdsourcing tool » Nieman Journalism Lab

Is primetime TV advertising the right way to connect citizens to the EU?
mathewlowry.myhub.ai
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Is primetime TV advertising the right way to connect citizens to the EU?

Participation mechanisms beyond European Citizens' initiative
ivetakazoka.blogactiv.eu
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"The report uncovered an uncomfortable truth: that there are few civic society organisations that are capable of participating in shaping the national positions at a stage when the European Commission has already come up with a draft.... it is usually a challenge to find a list of EU issues where the national government is elaborating its nati…

The Verge's Big Future video on tomorrow's comms
www.theverge.com
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How do we want to communicate with each other? ... what kind of communicator would we actually want to use?... How do you signal that you're available to talk about movies, but not to talk about work? As we talk to more people more of the time, we'll also need smarter status indicators and smarter ways to break down conversations. The closest t…

Medium's approach to catch22
medium.com
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"Every new platform that relies on user generated content depends on influential users who make the platform indispensable, thereby attracting larger numbers of users to try it out. But it's a Catch 22; the platform needs the influencers to make it indispensable, but these users won't become addicted unless it's already indispensable" Same 'vic…

27/11/2014
Reuters & Re/code ask Commenters To Leave
www.techdirt.com
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Good overview of the year+ - long debate about comments, trolls & social media, "from the baby-and-the-bathwater dept ... This sudden disdain for traditional comments raises the question: is Facebook somehow immune to stupid comments? Is forcing all news conversation on to Facebook's terms really an improvement in meaningful dialogue?... It's lik…

Ending reader comments is a mistake
gigaom.com
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Interesting reaction to Reuters, who argued "Much of the well-informed and articulate discussion around news... has moved to social media and online forums... But is that enough justification for giving up comments? ... not everyone is on Twitter, and not everyone is on Facebook, and so any conversation or interaction that occurs there will be in…

How to choose a commenting platform
www.americanpressinstitute.org
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"a closer look at what types of comment sections news organizations are using, and what, if any, value they are adding ... reviewed academic and industry literature, spoke with industry managers and university researchers and conducted a small poll ... The result is a list of questions to ask and best practices for news organizations seeking retu…

11/11/2014
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