Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
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" online comments can be worth having, if the publisher puts the work in." Excellent case study. Found this stat particularly interesting: "Users who log in, which is required if you want to comment, view seven pages per session on average, while non-registered users make it to only 1.7" I'd suggest that users who both view 4 times as much conte…
"Guardian digital editor Aron Pilhofer say killing off comments is a “monumental mistake.”... ... many traditional newsrooms are failing to take full advantage of the web’s ability to create a two-way relationship with readers, and that this is a crucial element of what journalism has become in a digital age... ... "You see site after site movin…
"Q. Is it realistic to think that a European public sphere could ever be created? TGA: My view is that we should try, but we shouldn’t ever kid ourselves that this is going to be like a national public sphere. Apart from anything else, we speak different languages, which is a huge barrier. The key for me, in continuing to make the argument for …
"handing over a key component of your relationship with readers to Twitter and Facebook is a mistake... suggests to readers that their comments and interaction aren’t worth the trouble" [If] "Comments are broken ... that’s not the fault of readers — it’s the fault of publishers for not seeing their relationship with their readers as being of valu…
Interesting research: "Seventy different political posts were randomly either left to their own wild devices, engaged by an unidentified staffer from the station, or engaged by a prominent political reporter. When the reporter showed up, “incivility decreased by 17 percent and people were 15 percent more likely to use evidence in their comments on…
"With Hive, a developer can create assignments for users, define what they need to do, and keep track of their progress in helping to solve problems. " - The New York Times R&D Lab releases Hive, an open-source crowdsourcing tool » Nieman Journalism Lab
Is primetime TV advertising the right way to connect citizens to the EU?
"The report uncovered an uncomfortable truth: that there are few civic society organisations that are capable of participating in shaping the national positions at a stage when the European Commission has already come up with a draft.... it is usually a challenge to find a list of EU issues where the national government is elaborating its nati…
How do we want to communicate with each other? ... what kind of communicator would we actually want to use?... How do you signal that you're available to talk about movies, but not to talk about work? As we talk to more people more of the time, we'll also need smarter status indicators and smarter ways to break down conversations. The closest t…
"Every new platform that relies on user generated content depends on influential users who make the platform indispensable, thereby attracting larger numbers of users to try it out. But it's a Catch 22; the platform needs the influencers to make it indispensable, but these users won't become addicted unless it's already indispensable" Same 'vic…
Good overview of the year+ - long debate about comments, trolls & social media, "from the baby-and-the-bathwater dept ... This sudden disdain for traditional comments raises the question: is Facebook somehow immune to stupid comments? Is forcing all news conversation on to Facebook's terms really an improvement in meaningful dialogue?... It's lik…
Interesting reaction to Reuters, who argued "Much of the well-informed and articulate discussion around news... has moved to social media and online forums... But is that enough justification for giving up comments? ... not everyone is on Twitter, and not everyone is on Facebook, and so any conversation or interaction that occurs there will be in…
"a closer look at what types of comment sections news organizations are using, and what, if any, value they are adding ... reviewed academic and industry literature, spoke with industry managers and university researchers and conducted a small poll ... The result is a list of questions to ask and best practices for news organizations seeking retu…
"Swarmize enables journalists to tell new, collaborative stories by making use of real-time data collection and visualisation" Just the tests they've already done are awesome. The code's on GitHub. Think to use in surveys, real-time social media monitoring, live blogs ... anything where real-time is useful and/or you might want a second bite at t…
An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve.
What happened when 60 odd people had a go at the Participation mindmap?
“Go in and add some information, thank them for finding mistakes, thank them for adding information on their own ... You want to have a dialogue with them.” Well, duh. - Eight best practices for journalists who reply to online comments | Current.org
Transformative civic technology needs to be built “with, not for” a community.... [but] constrained deadlines for development make co-designing with communities a mere exercise at best, an abstract afterthought at worst. If your work is with communities, you better be able to LITERALLY define that community... Once you’ve identified that “who”, L…
"Staff also emphasizes building relationships between readers and journalists... strengthen reader engagement by making writers, experts in their field, more visible to build a closer relationship between them and readers, and by encouraging readers to contribute with insights. (At De Correspondent, subscribers are “members” while comments are ref…
If you care about EU democracy you need to care about European media, particularly as the upcoming US media invasion gets underway. They'll be pushing on an open door when they get to Brussels.
""How to stop trolling online?” is the question of the moment. From [Quora's] inception, its efforts have been geared towards “making quality scale,” ... also meant keep making the application a safe place for users to write... It has introduced a new anti-harassment feature, where users are prompted to flag any comment or post ... Quora moderat…
As commented on LinkedIn (https://www.linkedin.com/groups/New-Narrative-Europe-closing-event-4203563.S.5916497700450234368), a poll with an interesting set of options to choose from: "Do you: a) Love Europe as a state of mind? b) Love Europe as a solution to the challenges we face together? c) Love Europe for its victory over the barriers which o…
Written for journalists, but good for brand journalism & gov comms, where content is usually unfailingly sunny or relentlessly bleak: "Studies show that stories which explore solutions to problems rather than just the problems themselves prompt audiences to engage with the news and share ... the media should also pay attention to the responses p…
As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".
"As #ISISMediaBlackout gathered pace it became one of the world's first anti-viral virals. Tweeted around 20,000 times, it managed to eclipse the content itself. #ISISMediaBlackout might be a sign that social media is taking the step forwards that it most badly needs.... It needs digital citizenship, the realisation that our behaviour online a…
"the biggest impact on competitive advantage comes not from products, processes or technology, but empowered employees. And with the lines between Internal and External Communication becoming increasingly blurred, ensuring your people are engaged and empowered has never been more critical.... Leading Internal Communication teams are already bla…
"The Guardian released a beta version of its new website to get reader feedback as it continues to tweak its design.... Content discovery is a major focus ... “container model” allows the paper to implement a responsive design while also retaining a story hierarchy, user experience director... Each item contains a story, which are put together…
Unsurprising that LinkedIn promoted this post.... the comments rapidly turned into an interesting conversation on Linkedin v. Facebook... people seem to comment more on LinkedIn posts than elsewhere. Perhaps the return of blogging that people are starting to talk about is next.
Beat this: "Each day, HBR.org publish five to seven pieces of top-notch content with a staff of fewer than 10 full-time digital editors and no full-time writers ... four million unique visitors every month." What really stood out for me was how they get the "expert take", using the Content Partnership model I used when trying to decentralise com…
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