Curated Resource ( ? )
Inside the HBR Newsroom
Curated:
18/08/2014 from
blog.hubspot.com/marketing/harvard-business-review-newsroom
my notes ( ? )
Beat this:
"Each day, HBR.org publish five to seven pieces of top-notch content with a staff of fewer than 10 full-time digital editors and no full-time writers ... four million unique visitors every month."
What really stood out for me was how they get the "expert take", using the Content Partnership model I used when trying to decentralise communications for the EC around 10 years ago:
"...we specialize in getting the "expert take" on every subject we publish on. It used to be that that expert was also the author of every piece. ... that was really difficult to manage because sometimes the person with the most relevant idea can't turn around a piece quickly, ... [can't] articulate what is relevant about their research to people outside academia..."
Looks like they have more luck than I did! And don't get me started on:
"... We've also begun focusing more of our content around themes."
- Inside the HBR Newsroom: How the World's Must-Read Management Blog Actually Works.
Read the Full Post
The above notes were curated from the full post blog.hubspot.com/marketing/harvard-business-review-newsroom.Related reading
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See also: Content Strategy , Online Community Management , Social Media Strategy , Content Creation & Marketing , Online Architecture , Communications Tactics , Social Web , Communications Strategy