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#ISISMediaBlackout: the first anti-viral viral campaign

#ISISMediaBlackout: the first anti-viral viral campaign

my notes ( ? )

"As #ISISMediaBlackout gathered pace it became one of the world's first anti-viral virals. Tweeted around 20,000 times, it managed to eclipse the content itself. #ISISMediaBlackout might be a sign that social media is taking the step forwards that it most badly needs.... It needs digital citizenship, the realisation that our behaviour online affects and possibly harms others, and especially that the choice of what we share is morally significant." - The rise of the anti-viral viral campaign (Wired UK)

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See also: Content Creation & Marketing , Online Community Management , Social Media

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