Curated Resource ( ? )
Why constructive journalism engages audiences
my notes ( ? )
Written for journalists, but good for brand journalism & gov comms, where content is usually unfailingly sunny or relentlessly bleak:
"Studies show that stories which explore solutions to problems rather than just the problems themselves prompt audiences to engage with the news and share ...
the media should also pay attention to the responses people have to the problems they face [but] not focus on 'positive news' or 'good news ...
when it's not just 'oh here's a problem and then go home' – it's like here's a problem, here's five things that people are trying to do about it, four of them don't work, but one of them seems to be getting traction and this is why. That kind of journalism... really gets people thinking."
- Why constructive journalism can help engage the audience | Media news
Read the Full Post
The above notes were curated from the full post www.journalism.co.uk/news/why-constructive-journalism-can-help-engage-the-audience/s2/a557706/?utm_source=API%27s%20Need%20to%20Know%20newsletter&utm_campaign=21f3016d68-Need_to_Know_August_19_20148_19_2014&utm_medium=email&utm_term=0_e3bf78af04-21f3016d68-45795445.Related reading
More Stuff I Like
More Stuff tagged journalism , content strategy , engagement
See also: Content Strategy , Online Community Management , Social Media Strategy , Media , Communications Strategy