Curated Resource ( ? )
Medium's approach to catch22
Curated:
27/11/2014 from
medium.com/@simonowens/how-medium-is-using-the-mullet-strategy-to-attract-new-users-c51f6d76e122
my notes ( ? )
"Every new platform that relies on user generated content depends on influential users who make the platform indispensable, thereby attracting larger numbers of users to try it out. But it's a Catch 22; the platform needs the influencers to make it indispensable, but these users won't become addicted unless it's already indispensable"
Same 'vicious circle' faces Communities of Practice. Read the full article for ideas for dealing with it.
- How Medium is using the mullet strategy to attract new users - Medium
Read the Full Post
The above notes were curated from the full post medium.com/@simonowens/how-medium-is-using-the-mullet-strategy-to-attract-new-users-c51f6d76e122.Related reading
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