At the beginning of a sentence, put “known” information: ideas that you have already mentioned or concepts you can reasonably assume your reader is already familiar with.
At the end of a sentence, put the newest, most unfamiliar information. This is often the information you want to emphasize and perhaps expand on in your next sentence.
Download PDF Handout: Making Complex Writing Intelligible with the Known-New Contract
Other PDFs:
https://clas.ucdenver.edu/writing-center/sites/default/files/attached-files/known_new_contract.pdf
https://d101vc9winf8ln.cloudfront.net/documents/26667/original/Improving_Cohesion_-_The_Known_New_Contract_ATI.pdf?1565039143
More Stuff I Do
More Stuff tagged web writing , clear writing , writing for web
See also: Writing content
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