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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Advice for better moderated usability testing - User research in government
userresearch.blog.gov.uk
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some practical tips on how to carry out moderated think-aloud usability testing. It’s based on what I’ve learnt from academic research and from practical experience, both inside and outside government.

Mapping Medium’s Tags - Medium Engineering
medium.engineering
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there are big issues with tags that limit their usefulness... tags are scattered... over 1 million unique tags. Many ... duplicates ... or so close that they have the same audience... represent each tag by a vector of numbers in a multi-dimensional vector space...find the meaning of these thousands of tags in a way that can represented by vector…

Testing online designs to make scientific evidence more accessible to policymakers
medium.com
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We’re about to start testing new online designs to make scientific evidence more accessible to policymakers. Volunteers needed! - recruiting wireframe testers via K4P

Content and Design Are Inseparable Work Partners
medium.com
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the primary battle many Content Strategists fight every day... While the boarding pass was the single most important thing to the passenger... it seemed to be the least important thing to the airline. The passenger became more frustrated with the airline with each passing offer and informational screen thrust in their way... We need to shift our …

The End of the Beginning of Digital Service Units – digital HKS – Medium
medium.com
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novelty and newness of these teams has worn off... growing acceptance ... that these teams are useful tool in driving new practices ... Less clear... is whether these units can enable the deeper digital transformation... ~ two key pieces of the puzzle: ... creating common platforms to power governments services is key to digital transformation o…

Memex by worldbrain.io
worldbrain.io
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A privacy focused extension to annotate, search and organize what you've seen online.

Text Analytics APIs, Part 1: The Bigger Players
towardsdatascience.com
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If you’re in the market for an off-the-shelf text analytics API, you have a lot of options. .. go with a major player ... or a smaller provider that focusses on text analytics ... we look at what the most prominent software giants have to offer ... there are now at least a couple of dozen APIs ... The granularity of IBM’s categories is striking...…

02/06/2019
Open Semantic Search: Your own search engine for documents, images, tables, files, intranet & news
opensemanticsearch.org
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Free Software for your own Search Engine, Explorer of large document collections, Media Monitoring, Text Analytics, Document Analysis & Text Mining platform based on Apache Solr or Elasticsearch ... and Open Standards for Linked Data, Semantic Web & Linked Open Data integration

02/06/2019
Why Facebook’s approach to misinformation ultimately fails
medium.com
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Facebook needs to engage its users in more substantive acts of participation. ... mistakenly assumes that locally respected fact-checking NGOs can supply the trust Facebook itself is lacking. But NGOs lack standing... In a liberal democracy, NGOs can legitimately elevate arguments and offer counterarguments to government positions... we assume arg…

The EU elections are next week. Fake news is not the problem | WIRED UK
www.wired.co.uk
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Information operations are rarely about changing the things people believe, but changing the way they feel. Anger and fear are not things we can correct with better facts... accounts run by ... Internet Research Agency, or IRA... shared [news from] some of the biggest, most reputable news organisations in the world... rhythmic, regular sharing o…

28/05/2019
From #EP2009 to #EP2019: a lost decade?
medium.com
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It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …

A cognitive scientist explains why humans are so susceptible to fake news and misinformation » Nieman Journalism Lab
www.niemanlab.org
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How fake news gets into our minds, and what you can do to resist it... to understand why it gets into our mind... by examining how memory works and how memories become distorted.... Fake news often relies on misattribution ... we retrieve things from memory but can’t remember their source... one of the reasons advertising is so effective... Repe…

UX research fuels your design process
uxplanet.org
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This article is not a UX Research manual, it ... provides a general idea of how and when UX Research is conducted ... why designers should care about it...~ Understanding brings us closer to what we are already so familiar with. And that is the inception of UX Research... user research tackles the demographical data about a product’s existing and…

The long, complicated, and extremely frustrating history of Medium, 2012–present » Nieman Journalism Lab
www.niemanlab.org

Medium was never something that we would get to define. Instead, it’s turned out to be an endless thought experiment into what publishing on the internet could look like.

26/03/2019
Want to Start a Collaborative Journalism Project? We’re Building Tools to Help. — ProPublica
www.propublica.org
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open-sourcing the tools we created to do Documenting Hate... writing a guide that will let any newsroom do crowd-powered data investigations... Documenting Hate came shortly after Election Day 2016, in response to a widely reported uptick in hate incidents... we decided to ask people across the country to tell us their stories ... organized a col…

The Information Age Is “Weaponized”
extranewsfeed.com
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many activists working to create positive change ... seem to think that if they just get their ideas to “go viral” they will ... dominate the discourse. The great lie of this approach is that no singular discourse exists! Each community is now capable of building consensus with itself, where the like-minded talk to others like themselves while fo…

Europe Against the Net
medium.com
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three documents from Europe about regulating the net:.... I see danger for the net and its freedoms posed by corporate protectionism and a rising moral panic about technology... Articles 11 & 13: Protectionism gone mad... Article 11 link tax... likely cover many of the snippets shown ... to give you an idea of what they lead to….No exceptions are …

How Medium’s Curation, Distribution and Paywall Systems Work for Writers
blog.medium.com
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We don’t charge for hosting, we never put ads on your content or share your data, and we will only put your story behind the Medium paywall if you choose to take advantage of Medium distribution beyond your followers.... We recommend stories to millions of Medium readers every day on our personalized home page, in our email digests, and in our mob…

27/02/2019
Signal v Noise exits Medium – Signal v. Noise – Medium
medium.com
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Traditional blogs might have swung out of favor, as we all discovered the benefits of social media and aggregating platforms, but we think they’re about to swing back in style, as we all discover the real costs and problems brought by such centralization... With the new take, we’re also trying to bring more of a classic SvN style back to the site.…

Anti-vaxx propaganda has gone viral on Facebook. Pinterest has a cure | Technology | The Guardian
www.theguardian.com
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In the case of vaccines, the fact that scientists and doctors are not producing a steady stream of new digital content about settled science has left a void for conspiracy theorists and fraudsters to fill ... Data voids may be relatively easy to diagnose, but they are very difficult to fix... cannot be achieved by removing problematic content... W…

AR Will Spark the Next Big Tech Platform—Call It Mirrorworld
www.wired.com
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every place and thing in the real world—every street, lamppost, building, and room—will have its full-size digital twin in the mirrorworld... the next great digital platform...We will interact with it, manipulate it, and experience it like we do the real world... Eventually we’ll be able to search physical space as we might search a text... hyperl…

Disinformation and ‘fake news’: Final Report published - UK Parliament
www.parliament.uk
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The Digital, Culture, Media and Sport Committee... final report on Disinformation and ‘fake news’.... in its evidence to the Committee Facebook has often deliberately sought to frustrate our work, by giving incomplete, disingenuous and at times misleading answers to our questions.

Why Fears of Fake News Are Overhyped – Reasonable Doubt – Medium
medium.com
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many of the initial conclusions ...about the scope of fake news consumption, and its effects on our politics, were exaggerated or incorrect. Relatively few people consumed this form of content directly during the 2016 campaign, and even fewer did so before the 2018 election. Fake news consumption is concentrated among a narrow subset of Americans …

No thank you, Mr. Pecker – Jeff Bezos – Medium
medium.com
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Rather than capitulate to extortion and blackmail, I’ve decided to publish exactly what they sent me, despite the personal cost and embarrassment they threaten.

18/02/2019
The Drama of Rules: What Storytelling Can Teach Us About Human Nature
medium.com
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Stories are a cultural universal — there isn’t a single country... that isn’t steeped in stories and storytelling. If something is universal, there’s a good chance it’s the product of evolution, not culture... stories, despite all their variety, contain some common essence ... Think of the structure as a bony skeleton that we rarely notice…stories…

Take the Pro-Truth Pledge!
www.protruthpledge.org
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Take the Pro-Truth Pledge to encourage politicians – and everyone else – to commit to truth-oriented behaviors and protect facts and civility. ... Pledge-takers are held accountable through crowd-sourcing the truth.. volunteers who evaluate whether public figures violate the pledge by sharing misinformation.... this peer-reviewed article... Publ…

Persuasive Maps
persuasivemaps.library.cornell.edu
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“persuasive” cartography: ​more than 800 ​ maps intended primarily to influence opinions or beliefs... rather than to communicate geographic information... a variety of persuasive tools ​, including​ allegorical, satirical and pictorial mapping; selective inclusion; unusual use of projections, color, graphics and text; and intentional deception...…

Creating Immersive Learning Experiences
arvrjourney.com
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Tour Creator... easily allows anyone to create interactive content in Virtual Reality... Users simply search across Google Street View for their desired locations — or upload their own 360-degree photos — and easily stitch that content together to form “scenes” to which they can add various interactive elements

06/01/2019
Want to Improve Your Customer Experience? Teach Your Team to Tell Better Stories
www.inc.com
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Bezos and his team ... removed PowerPoint ... Instead, they distribute six-page narrative-based memos, that all attendees read in silence at the start of each meeting... "Reports should be distributed, presentations should be presented." ... if a report primarily conveys information, then stories produce an experience... facts and stories can be …

Intellectual humility: the importance of knowing you might be wrong
www.vox.com
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intellectual humility, the crucial characteristic that allows for admission of wrongness... crucial for learning... difficult to foster... a virtue worth striving for... entertaining the possibility that you may be wrong and being open to learning ...actively curious about your blind spots... It’s about asking: What am I missing here? our reali…

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