Curated Resource ( ? )

Internet Deception Is Here to Stay—So What Do We Do Now? | WIRED

Internet Deception Is Here to Stay—So What Do We Do Now? | WIRED

my notes ( ? )

It was 2010 and techno-optimism was surging... Pew Research Center ... asking 895 leading technologists, researchers, and critics for predictions of what the internet-connected world of 2020 would look like... 85 percent of respondents agreed that the “social benefits of internet use will far outweigh the negatives over the next decade,”...

Flaws emerged in the web’s key measuring sticks—likes, clicks, follower counts, views... fake engagement plagues social media giants to this day... “What was fake on the internet this week,"... was shelved [by end 2015]... because ... online disinformation had become ... hateful, gory, and divisive... Peddling polarizing content and disinformation only grew easier and more lucrative... Russia’s IRA infamously paid US citizens to... dress up like Hillary Clinton in prison during a Florida rally... shortly after the 2016 election, 14 percent of US adults reported sharing a political news story online that they knew at the time was made up...

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See also: Content Strategy , Online Community Management , Social Media Strategy , Surveillance Capitalism, Social media and Polarisation (Overview) , Social Web , Media , Communications Strategy

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