Overview: Communication Strategy

"research into network science has begun to shed light on how synchronization happens and how we can make our enterprises function more effectively.... Great overview. Of particular interest to I-Labs: - "research helps explain why it is so hard for enterprises to adapt to new challenges... leaders need to treat new initiatives not as mere organi…

How do we want to communicate with each other? ... what kind of communicator would we actually want to use?... How do you signal that you're available to talk about movies, but not to talk about work? As we talk to more people more of the time, we'll also need smarter status indicators and smarter ways to break down conversations. The closest t…

"Every new platform that relies on user generated content depends on influential users who make the platform indispensable, thereby attracting larger numbers of users to try it out. But it's a Catch 22; the platform needs the influencers to make it indispensable, but these users won't become addicted unless it's already indispensable" Same 'vic…

So how do you really create strategy, rather than end up with a hodgepodge list? By following these steps:

"AB Tasty, the French A/B testing specialist, has published this guide for the benefit of those who are implementing A/B testing and would like to know how to conduct truly effective tests."

"... is to foster alignment and enthusiasm toward the right goal. I’m thinking of official leaders (and myself) when writing the above, but there are official and unofficial leaders in every organization. " Very short post, very worth reading. Sometimes the simplest insights are the most powerful. - The Job of Leadership — Inside Medium — Medium

"blogging is so hyped as a panacea, you'd think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold. ... you should always question anything that's touted as the right answer for everyone (and everything). So should you blog?... let's look at a few examples of w…

"movements... seem to self-organize and spread virally, as if they were LOLCats or some other digital meme. So why can’t we get our organizations to act the same way? You would think that with command and incentive structures in place, it would be easier for leaders to set a direction and get things moving, but anyone who’s run an enterprise kno…

"Traditional intranets required someone at the helm with a broad perspective and variety of skills. Newer social intranets, with their greater ability to influence company culture and productivity, have only added to the pile of needed skills. In this article we explain what the core skills are for successful intranet managers, common gaps in exp…

"we are kicking off the relaunch of The Lede with a three-part series on content strategy... we begin with an element of content strategy that often gets overlooked … but that is crucial to understanding your audience intimately enough to influence it." Hint: it's AUDIENCE. And it's a podcast, so grab it and give it a listen tomorrow morning on y…

Nothing here about geolocation, augmented reality ... but good points anyway. Via @nosemonkey ""In a world where notifications are full experiences in and of themselves, the screen of app icons makes less and less sense... Why open the Facebook app when you can get the content as a notification and take action... right there at the notification o…

What happened when 60 odd people had a go at the Participation mindmap?

"A good social media manager doesn’t have to have experience in the subject matter; they know how to do their research, build personas, adapt and be creative... Not understanding target demographics is like playing darts without a bull’s eye." - The Psychology That Informs Social Media | Social Media Today

"Politico is launching a European edition ... with ... Axel Springer... to cover “not just Brussels but European politics and policy more broadly,”" CJR sees a few problems ahead: "- the 28 member countries have distinct identities and interests, so a one-size-fits-all outlet does not necessarily fit anyone... - the European Union has no shared…

"Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. " "can" come off as crass?? Really? This is the crassest thing I can imagine. - This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets | Adweek

"We couldn't understand why people without technical knowledge had to tell programmers "what" to do and, furthermore, they had to supervise "how" programmers did it." At last. Someone said it. And also quite a bit more about the timesucks that are meetings, email and commuting. These guys avoid all of them, work 4 days/week and are growing …

"the biggest impact on competitive advantage comes not from products, processes or technology, but empowered employees. And with the lines between Internal and External Communication becoming increasingly blurred, ensuring your people are engaged and empowered has never been more critical.... Leading Internal Communication teams are already bla…

"Government around the world is pretty good at thinking about its own needs — they often put their political needs followed by the policy needs. The actual machine of government comes second. The third need then generally becomes the system needs, so the IT or whatever system’s driving it... the user comes a poor fourth, really." Turning that ups…

"The Guardian released a beta version of its new website to get reader feedback as it continues to tweak its design.... Content discovery is a major focus ... “container model” allows the paper to implement a responsive design while also retaining a story hierarchy, user experience director... Each item contains a story, which are put together…

Sonar Solo allows you to search any topic to find trends and influencers about any subject, in real time. Sonar Solo visualizes what’s on people's minds right now, by combining data mining, trend intelligence and advanced sentiment analysis on the world's social media chatter.

"Analyze what content performs best for any topic or competitor Find the key influencers to promote your content "

A beautiful, HTML5 exploration of the HEART methodology: Happiness, Engagement, Adoption, Retention, Task Success. " different members of your team have different ideas about the goals of your project. This process provides an opportunity to build consensus about where you're headed." - How to Choose the Right UX Metrics for Your Product

Altimiter study finds that while 80% of companeis surveyed said they were "undergoing digital transformation": "... only 25% had actually mapped out the digital customer journey. It’s unfortunate that so much time and resources are going toward programs that may or may not hit the mark." That's a lot of money being wasted. "While the word “digi…

'Innovation' threaded its way through a lot of the resources added to my TumblrHub last week: from innovation-friendly management through to innovative Content Management Systems for tomorrow's newsmedia business models and personal productivity tools.

@digitaltonto on "Cargo Cult Marketers", who - despite the complexity of modern marketing - "offer a false solution ... a simple formula that explains everything." Greg goes into the psychology of this particular breed of marketers with great insight, charting how they come up with and fall in love with their own idea and then, subconsciously, on…

If you're involved in developing strategy, you need to read 'Why Smart People Struggle with Strategy'. Personally I recognise a lot of this, including in myself, although I don't consider myself particularly smart. The key recommendation? "strategy should not be a monoculture ... of high-IQ analytical wizards. Great strategy is aided by diver…

"the Insights module will show you several metrics relating to your competition’s Facebook activity, including the number of posts by page admins, number of fan interactions and a leaderboard of the five top-performing posts across all watched pages." - How 'Pages to Watch' from Facebook Can be a Source of Competitive Insight | Social Media Exami…

Jeff Bullas reminds me why I do EU communications - so I don’t waste my life producing this sort of sh*t, for these sorts of companies.

"Influencers come in many forms — celebrities, connectors, thought leaders, aggregators, CEOs and journalists — and need to be identified and targeted based on your vertical market. The following tools are avenues to help you define who you should target as an influencer through 2014 and beyond." - Influencer Marketing Tools That Will Power Yo…

oor-er, they animated it. That makes it better.