Curated Resource ( ? )
You’re Not Steve Jobs!
Curated:
30/07/2014 from
innovationinsights.wired.com/insights/2014/07/youre-steve-jobs-need-learn-customer-behavior/
my notes ( ? )
Altimiter study finds that while 80% of companeis surveyed said they were "undergoing digital transformation":
"... only 25% had actually mapped out the digital customer journey. It’s unfortunate that so much time and resources are going toward programs that may or may not hit the mark."
That's a lot of money being wasted.
"While the word “digital” is part of “digital transformation,” the essence of digital transformation comes down to people and how their digital behaviors differ from that of the traditional customers before them. That takes understanding and empathy. To get there, takes research and study."
- You’re Not Steve Jobs -- You Need to Learn From Customer Behavior | Innovation Insights | Wired.com
Read the Full Post
The above notes were curated from the full post innovationinsights.wired.com/insights/2014/07/youre-steve-jobs-need-learn-customer-behavior/.Related reading
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