Curated Resource ( ? )

Cornerstone of a Smart Content Strategy

Cornerstone of a Smart Content Strategy

my notes ( ? )

"we are kicking off the relaunch of The Lede with a three-part series on content strategy... we begin with an element of content strategy that often gets overlooked … but that is crucial to understanding your audience intimately enough to influence it." Hint: it's AUDIENCE. And it's a podcast, so grab it and give it a listen tomorrow morning on your way to work. - The Lede: Are You Overlooking This Cornerstone of a Smart Content Strategy? - Copyblogger

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The above notes were curated from the full post www.copyblogger.com/lede-worldviews/.

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See also: Communication Strategy , Content Strategy , Content Creation & Marketing , Communications Tactics , Media , Communications Strategy

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