FalseHilarious: “[US] Corporations on Twitter”. Worth watching if only for the humour, but it’s interesting that these sort of mistakes haven’t been made that often by the EU Institutions, as I originally feared in 2009, with the more-amusing-than-revolting exception of The Great Berlusconi TwitterWall Kerfuffle (2010).

"Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. " "can" come off as crass?? Really? This is the crassest thing I can imagine. - This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets | Adweek

When planning a social media campaign around user-generated content, first ask yourself how your users see you ... "The initial photo posted by the department was friendly enough: it featured two smiling officers flanking an equally happy member of the public, with a message that asked followers to post pictures with the hashtag for use on the NY…