Overview: Communication Strategy

A workshop proposal for EuroPCom 2018 with @albawhitewolf, Mike Galsworthy (@Scientists4EU) and the original Captain Europe, reposted to Facebook by popular demand.

Latest on the K4P Medium Publication

A rallying cry creates the emotional shorthand that sticks in our heads and builds strong positive associations. Those are powerful elements that help a brand rise above competitors and help turn customers into advocates. Think about doing that for our organizations. That’s important work. Too important for a mere tagline. It’s time for a rallying…

A fairly simple, free routine that’s enabled me to market myself on LinkedIn with surprisingly good results. It worked for me, it might work for you.

The metric our intuition tells us we should maximize is known in statistics as recall... number of true positives divided by the number of true positives plus the number of false negatives. ... true positives are correctly identified terrorists, and false negatives ... labels as not terrorists that actually were terrorists... a model’s ability to …

What if “persuadability” isn’t the right metric to look at? ... Information warfare expert Molly McKew, who specializes in U.S.–Russia relations... "There aren’t good tools to evaluate the impact of shadow campaigns... Information and psychological operations ... are not just about information, but about changing behavior... of more than 36,000 …

most forms of political persuasion seem to have little effect at all... Field experiments testing the effects of online ads on political candidates and issues have also found null effects... Here’s what you should look for in evaluating claims about vast persuasion effects from dubious online content: How many people actually saw the questionable…

Which did the ad industry choose?... It tried to ignore technology and automation... when that didn’t work, it bought the machines.... It didn’t invest in research, development, innovation... develop new services, new ways, new formats, new ideas, whole new ways of helping institutions and people relate, connect, and bond... So the broken relatio…

Fake News is suddenly on the boil in the Brussels Bubble. Here are some ideas I brainstormed earlier this week. Comments welcome.

How do we convert users playing the game into users who would complete the survey?... take our readers on a visual journey around the world so they could explore where a news story happened. As a payoff, for every correct answer, the user would collect a stamp in their virtual passport... opted to follow an interesting take on the minimal viable p…

Meta-Learning can be understood as algorithms the search and select different DL architectures. Hyper-parameter optimization is an instance of this, however there are another more elaborate algorithms

I’ve recently published five posts on three interrelated ideas, two projects one report and a workshop. That happened because the competition brought a Brussels Bubble Outsider to Brussels. Which happens to be one principle of the participation model I presented at the EWRC workshop. Full circle.

The EU Lobbyist's quick guide to "influencers"

Engaging Europeans with the EU requires a new Brussels Bubble culture - fourth of several posts written in reaction to Luc van den Brand’s Reaching out to EU Citizens: A New Opportunity.

Could hybrid crowdfunding allow public Institutions to support citizen-driven projects without killing them in the cradle?- 2nd post in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity

Every day the web is becoming more personal... ... brands ... need to understand more than theoretical profiles or carefully honed audience segments.... master the fundamentals of identity...  In this report you’ll learn:  - What it takes to create a persistent individualized identity that crosses platforms and screens  - How brands and agencie…

"lead magnets” or “freebies” or “opt-in incentives,” and they are insanely effective for growing your email list. And not only that, they can be excellent for growing trust with your audience as well... In this post you’ll learn: What makes a GOOD freebie What’s working for others (9 examples) How to design the right freebie for your business

embracing and sharing the power of communication strategy much more broadly to help drive results and performance... supporting practitioners and clients to rediscover communication strategy as a source of real advantage.... the opportunities available to use targeted, intelligent approaches to getting the right people talking with the right info…

Be wary of using expert judgement as your only source of data... by all means apply your expertise to make judgments about a design, but be sure to validate these judgements with data... Hick’s Law ... states that the time taken to make a decision increases as the number of choices is expanded... Fitts’ law... the time required to rapidly move to…

New tools are needed to help organizations leverage on the power of ecosystems and enable participation of external entities in the business process. That’s what the Platform Design Toolkit is for: design systems that create much more value than they capture and motivate everybody to join.

Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

We need to strike a healthy balance between striving to reach more readers across platforms over which we have zero control, with bringing them back to... our apps and website... here’s how we’ve changed our approach over the past year:... an over-reliance on social media can leave us particularly vulnerable to sudden changes by platforms. Ultim…

Welcome to GAME — a four step process to improve the quality of your communications — and storylining, the step that comes before storytelling... moving straight to storytelling without first crafting strong, logical, persuasive key messages ... results in a ‘failure to communicate’ … when we don’t take the time to think from our audiences’ perspe…

Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.

Relevancy is one of the best practices for influencer marketing. The second thing is that it’s useful.... have influencers participate in programs that create something useful for potential customers... Co-creation makes it a lot more interesting for the influencer... more likely that they will participate... it was human.... about people, not ne…

someone that saw a Facebook native video had a higher likelihood of clicking on a link post in the near future ... we look at top performing articles and then see if we can turn them into short form videos for Facebook... we strive to be original storytellers... We understand what the mission is. It’s not just to get views... it’s always to be tel…

A communications strategy answers the question, “Why are we doing these activities?”... if you’ve been doing customer discovery and using the value proposition canvas, you know a lot about each customer/ beneficiary.

Each side of the climate debate accuses the other of exaggeration and suffers from its own... sometimes feel like a shouting match in a roomful of children wearing earplugs... We have allowed our political, national, economic, and cultural narratives free play ... where... are the narratives from science itself? Where is the science teacher?... p…

not necessarily easy to get buy-in from the organization... different parts of the organization are responsible for their own little bits so you can’t always do it within your own team.

An effective communications strategy must be connected to other strategies, usually managed by different departments. Reframing it as central to your organisation’s innovation strategy helps sidestep turf wars.