Curated Resource ( ? )

How we used gamification to conduct audience research.

How we used gamification to conduct audience research.

my notes ( ? )

How do we convert users playing the game into users who would complete the survey?... take our readers on a visual journey around the world so they could explore where a news story happened. As a payoff, for every correct answer, the user would collect a stamp in their virtual passport... opted to follow an interesting take on the minimal viable product (MVP) approach... rather than thinking of MVP as a product, we thought of it as a process

Read the Full Post

The above notes were curated from the full post medium.com/@ajlabs/how-we-used-gamification-to-conduct-audience-research-51ee1dc5a622.

Related reading

More Stuff I Like

More Stuff tagged news , audience research , quiz , mvp , gamification

See also: Communication Strategy , Content Strategy , Online Strategy , Communications Tactics , Media , Communications Strategy

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.