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How we used gamification to conduct audience research.

How we used gamification to conduct audience research.

my notes ( ? )

How do we convert users playing the game into users who would complete the survey?... take our readers on a visual journey around the world so they could explore where a news story happened. As a payoff, for every correct answer, the user would collect a stamp in their virtual passport... opted to follow an interesting take on the minimal viable product (MVP) approach... rather than thinking of MVP as a product, we thought of it as a process

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See also: Communication Strategy , Content Strategy , Online Strategy , Communications Tactics , Media , Communications Strategy

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