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How Advertising’s Killing Itself – Eudaimonia and Co

How Advertising’s Killing Itself – Eudaimonia and Co

my notes ( ? )

Which did the ad industry choose?... It tried to ignore technology and automation... when that didn’t work, it bought the machines.... It didn’t invest in research, development, innovation... develop new services, new ways, new formats, new ideas, whole new ways of helping institutions and people relate, connect, and bond... So the broken relationship between people and institutions isn’t being repaired... The result? Marketing doesn’t matter anymore.... It failed to solve the root problem behind the declining value of ads. They don’t repair broken trust... a world without trust, that ads themelves cause to disintegrate, is also a world in which ads are worthless...
Marketing should be the conscience of an organization.. the part of an organization that says... That’s a really bad idea. You might make some money ... but you’ll sacrifice your reputation... you lose the worthiest thing you really have in this world of broken, disintegrating bonds: trust.”...
Consciences allow us to form and forge and strengthen relationships... repair broken trust between people and institutions...ways of communication that only fuel distrust are like eating your own limbs off.

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See also: Communication Strategy , Online Community Management , Social Media Strategy , Content Creation & Marketing , Communications Tactics , Media , Politics , Communications Strategy

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