Curated Resource ( ? )

Storylining: the best-kept secret of successful strategic communication

Like storytelling , digital transformation , communications , storyline
Curated: 19/06/2017 from www.steveseager.com/storylining-the-best-kept-secret-of-successful-strategic-communication/
Storylining: the best-kept secret of successful strategic communication

my notes ( ? )

Welcome to GAME — a four step process to improve the quality of your communications — and storylining, the step that comes before storytelling... moving straight to storytelling without first crafting strong, logical, persuasive key messages ... results in a ‘failure to communicate’ … when we don’t take the time to think from our audiences’ perspective — and craft the messages they need to trigger them through every stage of their decision-making journey — our stories won’t stick... storylines are to plot what storytelling is to dialogue.

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The above notes were curated from the full post www.steveseager.com/storylining-the-best-kept-secret-of-successful-strategic-communication/.

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