Curated Resource ( ? )
The evolution of The Economist’s social media team
Curated:
27/07/2017 from
medium.com/severe-contest/the-evolution-of-the-economists-social-media-team-aee8be7ac352
my notes ( ? )
We need to strike a healthy balance between striving to reach more readers across platforms over which we have zero control, with bringing them back to... our apps and website... here’s how we’ve changed our approach over the past year:...
an over-reliance on social media can leave us particularly vulnerable to sudden changes by platforms. Ultimately, we want people who find us on social media to come back to our website and apps... That’s why we’ve diversified our sources of traffic by focusing more on app push notifications and newsletters...
invested more time and resources into engaging ... help build loyalty and hopefully encourage readers to subscribe.
an over-reliance on social media can leave us particularly vulnerable to sudden changes by platforms. Ultimately, we want people who find us on social media to come back to our website and apps... That’s why we’ve diversified our sources of traffic by focusing more on app push notifications and newsletters...
invested more time and resources into engaging ... help build loyalty and hopefully encourage readers to subscribe.
Read the Full Post
The above notes were curated from the full post medium.com/severe-contest/the-evolution-of-the-economists-social-media-team-aee8be7ac352.Related reading
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