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WTF is identity?

WTF is identity?

my notes ( ? )

Every day the web is becoming more personal... ... brands ... need to understand more than theoretical profiles or carefully honed audience segments.... master the fundamentals of identity... 
In this report you’ll learn:
  - What it takes to create a persistent individualized identity that crosses platforms and screens
  - How brands and agencies risk becoming dependent on platforms to provide identity solutions 
- Which regulations can limit brands’ ability to perfect identity 
-How brands are leveraging their relationship with consumers to own and build their identity graphs

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