Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

openness to new experiences is linked with creativity... we’re constantly filtering out what sensory information to focus on.... “The ‘gate’ that lets through the information that reaches consciousness may have a different level of flexibility... Open people appear to have a more flexible gate and let through more information than the average pers…