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10 findings from psychology that every user researcher should know

10 findings from psychology that every user researcher should know

my notes ( ? )

Be wary of using expert judgement as your only source of data... by all means apply your expertise to make judgments about a design, but be sure to validate these judgements with data...
Hick’s Law ... states that the time taken to make a decision increases as the number of choices is expanded... Fitts’ law... the time required to rapidly move to a target is a function of the distance to and the size of the target. ... increase the clickable area. For example, allow a user to click on the text label ...
there is very little that you’ll discover from eye tracking that you can’t discover more easily (and much more cheaply) by observing your users’ behaviour.

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