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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

Facebook Algorithm Promoted Posts Supporting Myanmar’s Military
time.com
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Facebook’s own recommendation algorithms have been inviting users to like pages that share pro-military propaganda that violates the platform’s rules... in 2018 the social media company admitted it could have done more to prevent incitement of violence in the run-up to a military campaign against the Rohingya Muslim minority ...hired more than 100…

About Ghost - The Open Source Publishing Platform
ghost.org
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"platform focused solely on professional publishing... open source tools for independent journalists and writers ... sustainable business around a free core application, funded by a premium platform as a service to run it on... non-profit foundation ... can never be bought or sold... [all] revenue reinvested into the product and the community…

Cory Doctorow: IP
locusmag.com
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First a definition of (the importance of) "Interoperability – the thing Facebook uses to slurp stuff in from the open web – is the key to self-determination." Without it:you're trapped: "leaving Facebook means leaving your communities, your relationships... your presence on Facebook is the reason someone else can’t go...you…

Building a Second Subconscious
subconscious.substack.com

Subconscious is "a creative oracle that helps provoke ideas. It also captures those ideas, and remixes and resurfaces them, provoking more ideas... in a feedback loop that powers a flywheel of divergent creative thinking."Whereas spaced repetition tools like Anki "close feedback loops to help memorize facts", Subconscious will …

Artificial Intelligence, Cultural Diversity, and a Giant “Bag of Words” | Stanford Graduate School of Business
www.gsb.stanford.edu
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Analysing the impact of cultural diversity on corporate performance by feeding half-million Glassdoor reviews through a "Latent Dirichlet Allocation topic modeling" machine learning algorithm: "the “bag of words” approach... inductively infers categories... a statistical model that looks for words that tend to co-occur."Step 1:…

Privacy activists are winning fights with tech giants. Why does victory feel hollow? | Evgeny Morozov | The Guardian
www.theguardian.com
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Although this looks like someone looking for problems because of the apparent near-future success of "solutionism", some good points here: we need "an institution that will know what ... regulations to suspend (eg libraries and IPR) ... to fully leverage the potential inherent in digital technologies for the public good."Recent…

The EU wants to become the world’s super-regulator in AI | The Economist
www.economist.com
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The “Brussels effect:... When the European Union comes up with some new tech regulation, it can quickly spread around the world"...To draft its proposed AI regulatory approach, the EC "created a 52-member “high-level expert group” ... collected further input via an “AI alliance” ... published a white paper" to which 1,250 groups a…

17/05/2021
Platforms, Creative Communities, and the Need for a Radical Reimagining - The Reboot
thereboot.com
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Great piece on the implications for creators of the shift to algorithmically managed content platforms."Vine was an entirely new cultural platform ... Twitter had unwittingly enabled the creation of a true subculture... [but] didn’t know how to make money from it... in contrast... TikTok has prospered because it generally seems to understa…

It Began as an AI-Fueled Dungeon Game. It Got Much Darker | WIRED
www.wired.com
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"AI Dungeon ... used text-generation technology ... OpenAI to create a choose-your-own adventure game inspired by D&D... algorithms crafting a personalized, unpredictable adventure".This is a huge creative playground: over 20,000 players each day; one player "claims to have written an estimated total of more than 1 million word…

11/05/2021
Design Thinking and the Theater of Innovation cartoon | Marketoonist | Tom Fishburne
marketoonist.com
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Good short history: "design thinking ... has spread from products to services to just about anything in business... often used as shorthand for a magic potion approach to innovation and creative problem solving... end up being a theatrical thing that people can point to and say, ‘oh we did that.’ "So it's one example of how "or…

How to Reach and Sell to Early Adopters
content.buysellads.com
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early adopters are not innovators, but are "willing to experiment... [but] they're not guinea pigs" make them feel they're getting something special, earlythey "are willing to work with your minimum viable product if it solves their problem" Give them something to test. But their reputation is on the line, so prove yo…

Hierarchy of Engagement, Expanded | by Sarah Tavel | Medium
sarahtavel.medium.com
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"A framework for building enduring products"Level 1 is to focus on growing uses completing the core action, which forms the product's foundation, usually correlates with retention. So design features which optimise for people completing the core action. Level 2 - retain users by creating accruing benefits: customer usage improves t…

17/01/2021
Crafting The First Mile Of Product | by Scott Belsky | Positive Slope | Medium
medium.com
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"first mile of a product’s user experience is almost always an afterthought. The welcome/tour, the onboarding, the explanatory copy, the empty states, and the defaults ... the “top of your funnel” for engaging new users... increasingly neglected over time despite becoming more important ... products built for a tech-savvy ... early adopters …

Know Your Customers’ “Jobs to Be Done”
hbr.org
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"To create offerings that people truly want to buy... home in on the job the customer is trying to get done... Jobs are multifaceted... never simply about function... powerful social and emotional dimensions... the circumstances in which customers try to do them are more critical than any buyer characteristics" - so identify jobs curren…

17/01/2021
Position, Position, Position! - Signal v. Noise
m.signalvnoise.com
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"Focusing on individual features and experiences is good, but you should never forget about the position you’re trying to hold." Know "Which problems are good fits for you and which ones are bad fits?" so you don't build features for problems which are incoherent with your position.Snickers can’t take a feature request to …

A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses
www.sachinrekhi.com
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"the most efficient way to operate during the earliest phases of a startup lies in between a formal business plan and unstructured iteration... documenting your initial product/market fit hypotheses, systematically validating each of the most uncertain hypotheses, and continually iterating on and updating [them] ... through customer validatio…

Rahul Vohra Shares Superhuman's Product Market Fit Framework & Tool
firstround.com
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How to measure & optimise for product/market fit? Use this leading indicator: "just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.” " You need at least 40%.Article goes through the process step by step, and comes with an interactive tool:A) Ask people who&…

Distribution vs. Innovation - Andreessen Horowitz
a16z.com
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Sets out a solution to the "TiVo problem": essentially, TiVo had the innovative product but not the content to operate it on. This usually ends badly for the innovator, who gets screwed by the incumbent, who has the distribution (eg ComCast). Despite the example, Tivo "did not fail... a patent troll of sorts... collected more than $…

Distribution
a16z.com

Andreessen Horowitz on sales channels, because "products often fail because the company chose the wrong route to market... A properly designed sales channel is a function of the product that you have built and the target... you wish to pursue."Presented as a function: the channel (c) is derived by a function (f) - distribution design - …

Evan Henshaw-Plath, Planetary.Social | The Institute for Digital Public Infrastructure
publicinfrastructure.org
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One of a great series of Reimagining the Internet podcasts. Guest: the Planetary.Social founder, discussing:the early days of Twitter: "Twitter's innovation ... happened all at the edges... users created everything... inline images and short links and retweets and the app, actual at and hashtags... the company... cultivated this garden w…

Meet GPT-3. It Has Learned to Code (and Blog and Argue). - The New York Times
www.nytimes.com
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"GPT-3 ... generates tweets, pens poetry, summarizes emails, answers trivia questions, translates languages and even writes its own computer programs, all with very little prompting"It's surprised a lot of AI researchers, but also "often spews biased and toxic language" and isn't always convincing. It's a univers…

24/12/2020
Facebook Employees Leaving As Hate Speech Festers
www.buzzfeednews.com
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roughly 1 of every 1,000 pieces of content ... violates ... rules on hate speech... even with artificial intelligence and third-party moderators, the company was “deleting less than 5% of all of the hate speech posted to Facebook.”...civic integrity team... charged with protecting the democratic process and reducing misinformation ... recently dis…

ClusterBall
www.chrisharrison.net
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Approach to visualising Wikipedia category pages and their interconnections.

Post-Alpha Feature: Simplifying Zettelkasten by working out loud
mathewlowry.medium.com
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What did I learn about learning as I explored using Zettelkasten idea and knowledge management to write five newsletters about disinformation in the 2020 US elections?

Thread Helper
threadhelper.com
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"A serendipity engine on the Twitter sidebar".A "second brain" provides easy access to all the resources you've ever Liked or ideas you've ever Thought. @ExGenesis' Threadhelper brings a subset of this (just Tweets) right into the twitter UX - it looks brilliant.Check out the video: https://www.youtube.com/watch?…

The Case for Digital Public Infrastructure | Knight First Amendment Institute
knightcolumbia.org
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Today's social platforms' business models are not inevitable, but because we see them as such we constrain "the solution space we consider for combatting mis-/disinformation, polarization, and promotion of extremism... we need to consider what technologies [and] digital media to have a productive role in democratic societies".H…

QAnon shows that the age of alternative facts will not end with Trump - Columbia Journalism Review
www.cjr.org
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With more than a dozen congressional candidates appearing on ballots in November, Qanon is mainstream. While it looks like a lot of other conspiracy theories, this research provides a fascinating look at how the conspiracy's "Bakers" co-create their knowledgescape."QAnon doesn’t simply offer readers insider insight into current…

Don’t just Build a Second Brain: share (part of) it
medium.com
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I’m exploring how MyHub.ai could become a unique hybrid of personal publishing and productivity tools by launching a newsletter powered by Zettelkasten knowledge and idea management, all hosted on my Hub.

How to explain WTF your company does when no one’s listening
thenextweb.com
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most crucial ... question to answer as a founder: “What exactly does your company do?” ... here are four storytelling blunders to avoid... [dont] spill an alphabet soup of generic industry buzzwords ... too much technical jargon ... [do] refocus on the problem you’re solving... concrete evidence of your company’s upside ...be succinct... clear…

24/08/2020
China’s Artificial Intelligence Surveillance State Goes Global - The Atlantic
www.theatlantic.com
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Xi Jinping is using artificial intelligence to enhance his government’s totalitarian control... exporting ... to regimes around the globe... all-seeing digital system of social control... precog algorithms that identify potential dissenters in real time ... every person ... identified, instantly, by AI matching them to an ocean of personal data..…

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