Curated Resource ( ? )
Hierarchy of Engagement, Expanded | by Sarah Tavel | Medium
Curated:
17/01/2021 from
sarahtavel.medium.com/the-hierarchy-of-engagement-expanded-648329d60804
my notes ( ? )
"A framework for building enduring products"
Level 1 is to focus on growing uses completing the core action, which forms the product's foundation, usually correlates with retention. So design features which optimise for people completing the core action.
Level 2 - retain users by creating
- accruing benefits: customer usage improves their UX
- mounting losses if they stopped using it: dependence, productivity, identity, loss of accrued value
Level 3: self-perpetuating - do "existing users create virtuous loops in the product as they engage with it"? Loops include
- network effect (strongest): better results from more users/usage
- user growth: users recruit friends who recruit friends
- re-engagement: users get other users to re-engage (eg search results boosted dormant users)
Best metric: cohort performance.
- How many users complete core action
- %active users complete core action
Read the Full Post
The above notes were curated from the full post sarahtavel.medium.com/the-hierarchy-of-engagement-expanded-648329d60804.Related reading
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