Curated Resource ( ? )

Position, Position, Position! - Signal v. Noise

Position, Position, Position! - Signal v. Noise

my notes ( ? )

"Focusing on individual features and experiences is good, but you should never forget about the position you’re trying to hold." Know "Which problems are good fits for you and which ones are bad fits?" so you don't build features for problems which are incoherent with your position.

Snickers can’t take a feature request to be “more melty” and win ... new customers. Milky Way can’t “add a little crunch” ... These are trade-offs [which define] what make them different, their competitive sets, and what make them suitable for different hiring moments... Each product has its own version of “melty vs chewy.”"

Avoid "red oceans, where competitors make similar trade-offs, and [target] “blue oceans” where there’s space for something new.".

Use Job to be Done approach to find a position, and the “less about / more about” format to describe it.

Read the Full Post

The above notes were curated from the full post m.signalvnoise.com/position--position--position/.

Related reading

More Stuff I Like

More Stuff tagged startup , jobtodo , product/market fit

See also: Digital Transformation

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.

I agree