Hierarchy of Engagement, Expanded | by Sarah Tavel | Medium
sarahtavel.medium.com
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"A framework for building enduring products"Level 1 is to focus on growing uses completing the core action, which forms the product's foundation, usually correlates with retention. So design features which optimise for people completing the core action. Level 2 - retain users by creating accruing benefits: customer usage improves t…

17/01/2021
Crafting The First Mile Of Product | by Scott Belsky | Positive Slope | Medium
medium.com
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"first mile of a product’s user experience is almost always an afterthought. The welcome/tour, the onboarding, the explanatory copy, the empty states, and the defaults ... the “top of your funnel” for engaging new users... increasingly neglected over time despite becoming more important ... products built for a tech-savvy ... early adopters …

Position, Position, Position! - Signal v. Noise
m.signalvnoise.com
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"Focusing on individual features and experiences is good, but you should never forget about the position you’re trying to hold." Know "Which problems are good fits for you and which ones are bad fits?" so you don't build features for problems which are incoherent with your position.Snickers can’t take a feature request to …

A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses
www.sachinrekhi.com
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"the most efficient way to operate during the earliest phases of a startup lies in between a formal business plan and unstructured iteration... documenting your initial product/market fit hypotheses, systematically validating each of the most uncertain hypotheses, and continually iterating on and updating [them] ... through customer validatio…

Rahul Vohra Shares Superhuman's Product Market Fit Framework & Tool
firstround.com
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How to measure & optimise for product/market fit? Use this leading indicator: "just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.” " You need at least 40%.Article goes through the process step by step, and comes with an interactive tool:A) Ask people who&…

Distribution vs. Innovation - Andreessen Horowitz
a16z.com
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Sets out a solution to the "TiVo problem": essentially, TiVo had the innovative product but not the content to operate it on. This usually ends badly for the innovator, who gets screwed by the incumbent, who has the distribution (eg ComCast). Despite the example, Tivo "did not fail... a patent troll of sorts... collected more than $…

Distribution
a16z.com

Andreessen Horowitz on sales channels, because "products often fail because the company chose the wrong route to market... A properly designed sales channel is a function of the product that you have built and the target... you wish to pursue."Presented as a function: the channel (c) is derived by a function (f) - distribution design - …

How to explain WTF your company does when no one’s listening
thenextweb.com
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most crucial ... question to answer as a founder: “What exactly does your company do?” ... here are four storytelling blunders to avoid... [dont] spill an alphabet soup of generic industry buzzwords ... too much technical jargon ... [do] refocus on the problem you’re solving... concrete evidence of your company’s upside ...be succinct... clear…

24/08/2020
Launching MyHub.ai
mathewlowry.myhub.ai
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I officially launched the MyHub.ai alpha phase right smack in the middle of the 2020 coronavirus crisis.

21/03/2020
5 reasons older founders are generally more successful
www.fastcompany.com
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Most successful entrepreneurs are older—and the ones running the highest growth businesses, according to research at MIT and the Kauffman Foundation, are nearly twice the age Zuckerberg was... I consistently see five traits that give older founders an edge. The takeaway, though, is that there are ways to hone that edge, even if you’re younger.

04/08/2019
Why Ecosystem-Building has Emerged as a New Approach to Economic Development
medium.com
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from 2010 to 2014, five American metro areas had the same level of business creation as the rest of the country...Rapid technological change, along with other drivers like the Great Recession and decreased dynamism are creating three economic challenges: Divergence between geographic regions... Concentration of startups and their value ... conc…

31/07/2019
Bootstrapping Guide: How to Start a Business with No Money
medium.com
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for anyone who’s eager to control their entrepreneurial destiny, bootstrapping can be an excellent choice... payoffs can include freedom (both financial and personal) and a better sense of work-life balance. You can grow at a sane pace and maintain a healthy personal life.

17/07/2019
3 Pillars of the Most Successful Tech Products – The Startup – Medium
medium.com

the GEM framework... to deliver value ... the company must never lose sight of ... growth, engagement, and monetization.... Growth is all about how a company finds new users or customers.... getting the right message in front of people who need what you have... “external triggers.” ... delivered through various channels.... The growth question to…

05/01/2019
The New Moats
news.greylock.com
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startups today need to build systems of intelligence™ — AI powered applications — “the new moats.”... SaaS and cloud services can have strong economies of scale; ... your product or service has “network effects” if each additional user ... accrues more value to every other user;... Proprietary software or methods is where most technology compan…

Why AI Companies Can’t Be Lean Startups – Machine Learnings
machinelearnings.co
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Here’s a discussion of the way machine learning-first startups are built, which ones are pushing the ecosystem forward, and why they look so different than the SaaS startups that came before them... you can do very interesting things with IBM Watson... if you spend a few months and a significant amount of money training it... their marketing claim…

How Openness can transform society
opendigital.economist.com
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“Governments in Europe have been spending money for years on improving the availability of services online, and uptake was always below expectations... citizens didn’t want to use the online platform. The idea was to digitise a process without improving it.”... there is a much bigger prize ... an opportunity to use the internet as a platform for…

SocialChallenges.eu: an interactive platform pilot-testing a new approach to stimulating startups
mathewlowry.myhub.ai
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SocialChallenges.eu is a new, highly interactive platform dedicated to pilot-testing a new approach to stimulating startups, making innovation ecosystems more efficient and solving social and environmental problems. 

Is Your Start Up Idea Gold or Goop?
austinstartups.com

Now, if you want to create a new company and provide a new service, you need to provide your consumers a product where the marginal benefits exceed the switching costs in a manner that is obvious and as big as possible.

21/08/2017
What Steve Jobs, Elon Musk, and Jeff Bezos Wish You Knew About Tech Startups
medium.com
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Technology companies often fall into one of these two... categories. ... are like the first professor.... “it should be clear that…[our technology is superior].”... scoff when others don’t see just how great their technology is. The second ... also recognizes how amazing their technology is... But they also understand their audience, or in the bus…

16/08/2017
How To Sell The Problem Before Selling The Solution
medium.com
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every great business addresses a real customer need. If you’ve ever found expressing your customer need slippery, this is for you... The need narrative outlines a thesis on how to make peoples’ lives better. A clear need narrative helps you prioritise features, communicate the product effectively, and hone in on the most important niche. Every fie…

15/08/2017
What to expect when you pitch me your startup idea
austinstartups.com
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I talk to at least a dozen new entrepreneurs each week and probably review two dozen email pitches. Here’s what to expect the first time you contact me and how to get the most out of it.

15/08/2017
Seed Rounds Are Fake News – Hacker Noon
hackernoon.com
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I don’t think announcing a seed round to the press has ever been helpful.Here are my reasons:

15/08/2017
A computer was asked to predict which start-ups would be successful. The results were astonishing | World Economic Forum
www.weforum.org
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Ironically, the VC world, having fuelled the creation of computing, is one of the last areas of business to introduce computing to decision-making... Evernote, Spotify, Etsy, Zynga, Palantir, Cloudera, OPOWER... The list featured not only names widely known to the public and leaders of industries, but also high performers such as Ibibo... Twenty p…

27/07/2017
The European Parliament is discussing an expiry date for startups
tech.eu
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in an attempt to overcome controversies with the Copyright Reform, some are proposing an exemption for startups... the idea is more of a curse than a blessing... 94% of startup acquisitions were completed by non-European companies, and 70% of the startups were younger than 5 years.

25/07/2017
27 best websites and resources for startup founders
blog.mvp-space.com
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From talking and working with founders, a number of websites regularly come up as go-to resources for startups. So we’ve put together a cheat sheet of the 27 best websites and resources for startup founders…

02/06/2017
The Ultimate Guide to Finding Your Unique Selling Proposition
fizzle.co
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become the best at something no one else is attempting... Attracting customers isn’t something you “bolt on” in the end. It’s something you work on at every stage of your business, and your unique selling proposition is the first stage... how do you define yours?... when you try to please everybody, you end up pleasing no one... connect more stro…

23/02/2017
Business coaching to a media startup
www.borderlex.eu

Business coaching to a media startupOne of the smallest, yet sweetest, projects of 2016 was helping specialist online media Borderlexrethink its business and relaunch its website. Coaching ranged from overall business model right down to the nuts and bolts of social media promotion, engagement and monitoring.

01/12/2016
Black Swan Politics
blog.semilshah.com
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the rise of Trump using language of how we talk about startups that become black swans.

21/03/2016
Building to Independence on Top of Other Platforms
medium.com
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the fear is that the platform will change without warning, and teams will have ended up wasting precious time and effort before they get a chance to get it right or reap the benefits if they do.

#EmergingUS launches $1 million crowdfunding campaign to cover the country’s changing identity – Poynter
www.poynter.org
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This is a completely new way to launch a media startup,... Most startups start with VC funding or a foundation grant or corporate support and then go chasing after an audience. But our crowdfunding approach means that #EmergingUS will be built on an audience of thousands... treated as real stakeholders. They'll play a big role in shaping the cont…

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