Sets out a solution to the "TiVo problem": essentially, TiVo had the innovative product but not the content to operate it on. This usually ends badly for the innovator, who gets screwed by the incumbent, who has the distribution (eg ComCast). Despite the example, Tivo "did not fail... a patent troll of sorts... collected more than $1.6B in patent settlement funds".
The solution "is often to “go boring“ and be patient... Consumers want/need Comcast more than they want/need TiVo... [incumbents have] the starting product that the customer wanted... the distribution... ... the engineering talent. They can build their own TiVo".
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See also: Digital Transformation