Great piece on the implications for creators of the shift to algorithmically managed content platforms.
"Vine was an entirely new cultural platform ... Twitter had unwittingly enabled the creation of a true subculture... [but] didn’t know how to make money from it... in contrast... TikTok has prospered because it generally seems to understand what its users want, and perhaps most importantly, it has figured out how to make money from them".
But with Trump vs. Tiktok, "a creative community faces an unsure future because it doesn’t have any ownership or control over the infrastructure on which it depends... a lot of art will cease to be sustainable ... the dependence on our creative labor to develop content and our curation labor to teach recommendation algorithms, while optimizing for ad revenue is the core business model of virtually all content platforms ... Presumably the intended endgame: ... algorithms ... choose what we want to listen to before we know it ourselves — or ultimately ... automate the creation of content..."
"We need dozens, if not hundreds, of new platforms ... by artists and creators ... business models that incorporate creators and curators in the platform’s governance... compensate creators fairly... build infrastructures ... that outlast the whims of shareholders, investors, and algorithmically mediated trends. "
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